For the new mum-reality star set, there’s only one buggy worth buying: the BabyStyle Egg.
Hot on the trend are Mummy Diaries star Sam Faiers and ex-CBB star Luisa Zissman, who were recently spotted strolling around London with their matching prams.
In the pap pics, you can see that Sam’s 18-month-old son Paul is being pushed in a ‘regal navy’ version, while Luisa’s 11-month-old daughter Indigo Esme’s nestled inside the classic ‘prosecco’ Egg.
Now, we don’t reckon this is a fluke case of 2 besties who’ve happened to come across the same stylish pram.
It’s definitely becoming a thing.
We’ve seen that Sam’s sister Billie pushes her 2nd baby, little Arthur, in the ‘prosecco’ Egg, too.
And that fellow original TOWIE star Amy Childs has hopped on the bandwagon, as proven by a recent playdate between Arthur and her daughter Polly…
Even we can confirm that we’ve seen a huge spike in interest in the BabyStyle Egg at our buggy-testing track during The Baby Show.
So, we’re not surprised to see these famous mamas are rolling with the tide, too.
Or, perhaps they’re the ones turning it?
Have your say
Do you love the BabyStyle Egg – or do you have another dream buggy in mind? Do your fave celeb mums influence your buggy choice? Let us know your thoughts on Facebook, or in the comments below.
Images: Backgrid, Instagram/Amy Childs