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Nothing compares to those very first days with your newborn – and thanks to BabyBjörn’s new Soft Selection, you can relax a little knowing your baby is cosy and safe

Bringing your newborn home for the first time is one of life’s most special moments. Those feelings of excitement, elation and warmth that envelop you as you cradle your bundle of joy at home are unlike anything else you’ll ever experience, and will stay with you as a precious memory for years to come.

BabyBjörn’s new Soft Selection has been specially developed for life with a newborn, when every day brings magical moments and unfamiliar experiences. Designed to make this time easier and more enjoyable, the collection consists of the Baby Carrier Mini and the Bouncer Bliss, which come in mild, warm colours and are made of soft, cuddly materials to keep you and your baby calm, reassured and comfy.

BabyBjörn is committed to giving babies the very best, and develops its own fabrics for its baby carriers and bouncers based on the needs of little ones and their parents. The Soft Selection range is available in two different fabrics: a super soft and flexible jersey fabric, and a cuddly, lightweight mesh that is ultra breathable.

Both meet the requirements of Oeko-Tex Standard 100 Class 1 for baby products, which guarantees they don’t contain any harmful substances. Read on to find out more about the new Soft Selection products.

Baby Carrier Mini

This small, easy-to-use baby carrier can be put on swiftly by parents for regular short baby-wearing sessions. Perfect for those first months when your newborn needs a lot of closeness, the carrier has a front section that is easy to unfasten, so you can lift your sleeping baby out with minimal disturbance.

The soft fabrics gently hug the baby’s back, legs and hips, providing good support, and you can check your little one’s position and the natural C curve of their back through the fabric with your hands.


This bouncer is a secure and cosy place for your baby to play, or simply rest close by, while you take a shower or prepare a meal. When your little one kicks their legs or waves their arms, the bouncer will rock gently, and playing in it will help to develop their motor skills and balance. Bouncer Bliss can be used from newborn up to 2 years old.

BabyBjörn Soft Selection is available in store and online now