How John Lewis is helping dress your kids for all occasions this cosy season
John Lewis & Partners’ new range of kidswear has styles for all Autumn occasions, plus you can get involved with their latest initiatives to help reduce your impact on the environment.
As we head into October it’s time to wave goodbye to our kids’ summer clothes and welcome wintery coats, snuggly jackets and woollen jumpers.
From everyday fashion items including knitwear, trousers, and winter footwear, to kitting the kids out for Halloween and fancy dress parties with a great selection of costumes, there’s something for all of autumn’s big moments at John Lewis.
There’s something for every budget too, with in-house brand ANYDAY providing seasonal pieces with competitive prices. Plus John Lewis’ latest partnerships help close the loop and ensure the clothes have as long a lifespan as possible by offering ways to recycle unwanted clothes or rent from their partner The Little Loop.
What kidswear brands does John Lewis offer online?
John Lewis offers a vast catalogue of well-known brands, including Boden, POP, Levi’s, Mango, and JoJo Maman Bebe.
When it comes to jumpers, try Mini Boden’s Fair Isle Apple Pointelle Cardigan (from £37) - the cotton/wool blend will keep them toasty and the playful, colourful pattern will add some fun to their outfit. Or choose Polarn O. Pyret Kids' Organic Cotton Nordic Animal Print Jumper (£30) - made from 100% cotton for the ultimate comfy and cosy fit.
Other wardrobe staples for your kids this autumn include the Mango Kids' Amara Dungarees (£29.99) - featuring adjustable straps and buttons to fasten on the side for a comfy fit.
When it comes to play clothes, the John Lewis Essential Joggers for boys (£11-£15) and John Lewis Rainbow Jersey Joggers (£12-£16) for girls are also must-haves, and John Lewis’s Camo Long Oversized Fleece Blanket Hoodie (£20-£24) will go down an absolute treat.
Then there’s John Lewis’ own brand ANYDAY, which offers great quality products at surprisingly low prices.
What is John Lewis ANYDAY?
ANYDAY launched in 2021 and aims to offer affordable prices across everyday essentials, without compromising on the quality John Lewis is known for. The collection includes homeware and tech items, baby care necessities, as well as fashion pieces for the whole family (including school uniform).
New season highlights for kids include the Tulip Borg Jacket (£20) made using recycled materials, and the Check Puffer Jacket (from £22) with a colourful print for brightening up even the rainiest of days.
The new-in Plain Corduroy Trousers (available in sizes 2 years to 12 years, from £12) are a versatile item made from pure cotton. Pair them with the matching Cord Overshirt (from £14) for the perfect match.
And don’t miss these fun Periodic Table Pyjamas, made from 100% cotton for a comfy night’s sleep and priced at just £10, they’re a steal.
Can you buy kids’ dress up clothes and costumes at John Lewis?
Fancy dress party coming up? Need a Halloween costume idea? John Lewis has you covered with its character shop, offering a selection of kids' dress-up clothes and costumes.
Costume options include a Peppa Pig Fairy Princess, Paw Patrol’s Chase, Paddington Bear and Batman. Dressing-up accessories including a Star Wars lightsaber and Black Panther Wakanda claws add the finishing touches.
There’s also a selection of toys and games in their character shop so fantasy worlds never need to stop. Choose from LEGO products including Gabby's Dollhouse Bakery and Star Wars Darth Vader Mech and games such as Dobble Disney 100 Game and Paddington Spot The Difference Game for hours of fun.
How John Lewis helps give old clothes a new lease of life
More than 30% of unwanted clothing goes to landfill in the UK every year, but with John Lewis’ FashionCycle service, there’s no need to see your kid’s outgrown clothes go to waste.
FashionCycle rehomes and recycles pre-loved clothes, working with Satcol, the largest charity-owned textiles sorting provider in the UK. Simply take five or more items of unwanted clothing to any of the fashion counters at a John Lewis & Partners store and it will get sorted for selling in charity shops and secondary markets. If the item is no longer wearable, it will go to a textile sorting machine which separates out the materials to be repurposed.
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Most items can be sent off for a new life – for a full list of accepted items, head to John Lewis. My John Lewis members will receive £5 off their next fashion or homeware purchase of £20 or more when you hand your items in. Not a member? Sign up for free online now.
John Lewis has also partnered with thelittleloop to provide a shared wardrobe of rented kids' clothes. Simply sign up for a monthly or quarterly subscription plan, and that will buy you a number of credits which you can then spend on clothing bundles. For example, £18 per month will give you 100 credits, which can be used to rent about 6-7 items.
Its partnership with John Lewis allows you to rent highlight pieces from its children’s collection through the site, as well as select items from past collections for a discounted price on littleloop’s outlet site. All you need to do is choose the clothes you want, and let your kids twirl away in them until they’re ready to return. Simply send it back and use the credits to rent something else next.
All returned items are professionally cleaned and mended if necessary before being rented out again. They are reasonably priced to match their condition, and once beyond wear, they’ll be recycled in the UK to avoid landfills.
Cordelia Aspinall is a Digital Writer for Immediate Media, working across brands including The Recommended, RadioTimes.com, MadeForMums and BBC Gardeners’ World. She has previously worked and written for digital publications including Condé Nast Traveller, The Evening Standard, Cosmopolitan, and several other lifestyle brands.
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