Unwrapping a surprise toy, discovering a rare collectible or playing with the latest trending toy is pure joy for children — and these 2025 winners deliver that excitement in spades.

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Our child testers unboxed, explored and played with a wide variety of toys, while parents considered quality, play potential and value for money. The result? A carefully curated list of toys that spark delight, creativity and imagination long after the first reveal.

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Best collectible toy

Collectible toys are all about discovery, excitement and building a special collection. From miniature surprises to themed plushies, these toys keep kids coming back for more.

Our testers focused on the thrill of unboxing, the range of characters or accessories included and how much play potential there was after the big reveal. Parents considered durability, value for money and how collectible the series really was. Here are the 2025 winners.

Gold: WWE Championship Title Slap Bands

WWE Championship Title Slap Bands MFM Toy Awards 2025
I love it, I can wear them while I play with my wrestling characters. I love them and we should get some more! When we go to the toy shop can we see if they have other ones there?
Child judge Miller, 6 years old

MadeForMums Toy Awards Team say: "The perfect gift for fans of WWE, there's only 9 to collect, and at under a fiver, it doesn't feel impossible to collect them all…"

Available from Smyths Toys

Silver: Snackles Disney 5-inch Plush by ZURU

Snackles Disney 5-inch Plush by ZURU MFM Toy Awards 2025
Emilia was very excited when she received the Snackle and to see which character she got. She has expressed that she wants another as she really wants Olaf or Stitch. She has enjoyed talking to the Snackle and making it her baby too.
Natasha, mum of child judge Emilia, 5 years old

MadeForMums Toy Awards Team say: "A super cute Disney-themed plushie, with a Snackles twist, there are just 8 to collect. Disney fans will love these."

Bronze: 5 SURPRISE My Mini Baby Series 2

5 SURPRISE My Mini Baby Series 2 MFM Toy Awards 2025
They are really cute and fun to play with. I want to collect them all, especially the twin ones!
Child judge Nancy, 7 years old

MadeForMums Toy Awards Team say: "We really like how these little collectible dolls feel. They're so tactile and cute to hold, and have so many play opportunities."

Shortlisted: Dress To Impress Mystery Model Dolls | Fuggler | TabaWorld Read-Made AllStars Squishies | Mini Brands Fill The Fridge Playset

Best surprise toy

Surprise toys capture the magic of the unknown — children love the anticipation of unboxing, discovering new characters and then creating mini worlds.

Our testers explored each toy to see how exciting the reveal was and how much play it inspired afterwards. Parents also considered quality, design and how well the toy kept children entertained beyond the initial surprise. Here are the 2025 winners.

Gold: Mini Brands Create Disney Snacks

Mini Brands Create Disney Snacks MFM Toy Awards 2025
I enjoyed the surprise to see which one I got, and opening all the bags and then making it. They are all cute and I'm now looking to get some more. The instructions are really easy to follow and they are ideal for any Disney fans who like food too. I was so happy to get this.
Child judge Lexi, 13 years old

MadeForMums Toy Awards Team say: "These are the most adorable miniature sets: crack it open, create your mini resin snack then make it set with an LED light. Perfect for kids who want to proudly display their creation or simply play with it. No wonder these are trending on TikTok."

Silver: 5 SURPRISE My Mini Baby Series 2

5 SURPRISE My Mini Baby Series 2 MFM Toy Awards 2025
This toy encompasses two of my daughter's favourite things: surprises and realistic baby dolls. The attention to detail on the dolls features is brilliant; it really does feel and look like a miniature baby! There is an extra element of excitement to the toy for the child wondering which baby they have and which piece of equipment has come with it.
Amy, mum of child judge Rinoa, 6 years old

MadeForMums Toy Awards Team say: "There are 5 surprises with this toy (hence the name) and the idea is to create your own mini nursery by collecting them all — we like how they encourage play with classic toys, rather than screens."

Bronze: Dress To Impress Mystery Model Dolls

Dress To Impress Mystery Model Dolls MFM Toy Awards 2025
Sophie loved the initial unboxing and the surprise element to this – seeing which character she got, being able to tick it off on the collector's sheet, looking at all the clothes and accessories. She enjoyed the theme cards and role playing with the dolls and spent some time playing with these. Overall this has been a hit and she wants to collect them all.
Carrie, mum of child judge Sophie, 8 years old

MadeForMums Toy Awards Team say: "Inspired by a Roblox game, we like how the case with all the surprises in can also be used for display."

Shortlisted: Snackles Disney 5-inch Plush by ZURU | TabaWorld Read-Made AllStars Squishies

Trending toys combine novelty, fun and cultural buzz — they’re the toys everyone is talking about, from social media hits to playground favourites.

Our testers played with a range of must-have toys to see which had the most ‘wow’ factor, replay value and lasting appeal. Parents weighed quality, durability and overall play potential to help identify the real winners. Here are the 2025 champions.

Gold: Mini Brands Fill The Fridge Playset

Mini Brands Fill The Fridge Playset MFM Toy Awards 2025
Freya said she likes the surprise of opening the smaller accessories. It does have a good little feature of the ability make some jelly, almost like a little experiment. The fridge has a working light which can be turned to a UV light with a flick of the switch at the back which helps set the jelly.
Lucy, mum of child judge Freya, 12 years old

MadeForMums Toy Awards Team say: "Chances are your child has seen this on YouTube, and if they have, they'll know you get to 'make' the food, build your fridge, and it's also great for role play. A good toy for imaginative play too."

Silver: Slime Mart Small Bag by ZURU

Slime Mart Small Bag by ZURU MFM Toy Awards 2025
This is the best slime ever and is so much fun. My favourite part is how stretchy it is, I love everything about it. I like spreading the strawberry jam on the cake, it looks so good.
Child judge Isabelle-Louise, 9 years old

MadeForMums Toy Awards Team say: "Continuing the miniature food trend, these are little blind bags of joy! We love the mix of arts and crafts fun with the surprise element and the end result toy too. We 100% get this trend!"

Bronze: Snackles Disney 5-inch Plush by ZURU

Snackles Disney 5-inch Plush by ZURU MFM Toy Awards 2025
The toy is wonderfully soft and well made with the snack adding a fun twist. The biggest excitement comes from unboxing as she loves the 'surprise' element and guessing which one she has based on the clue. Freya loved discovering which characters she could potentially collect next and what their favourite food was.
Joanne, mum of child judge Freya, 6 years old

MadeForMums Toy Awards Team say: "Snackles + Disney + super cute plushies = one fantastic tending toy!"

Bronze: 5 SURPRISE My Mini Baby Series 2

5 SURPRISE My Mini Baby Series 2 MFM Toy Awards 2025
I love this toy! It is so cute and looks just like a real baby! It feels so soft! I love playing with it and putting the baby in her crib for bed!
Child judge Rinoa, 6 years old

MadeForMums Toy Awards Team say: "Adorable surprise miniature babies which feel so soft and tactile, and are the perfect size for Barbie dolls play too."

Shortlisted: Mini Brands Create Disney Snacks | TabaWorld Read-Made AllStars Squishies

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Authors

MadeforMums Awards Team
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