MadeForMums Toy Awards 2025 Winners: Editor's choice

Whether it’s a toy that encourages problem-solving, fosters collaboration, or simply brings a magical moment to playtime, each of these picks has a distinctive quality that makes it deserving of an Editor’s Choice accolade. Here are the 10 toys that impressed our Toy Awards team, and captivated our child testers, in 2025.

Editor's Choice: The NeuroCrafty Case by The Crafty Case Company

The NeuroCrafty Case has unbelievable amounts of play and creativity potential. With 16 different games and activities, there is no time for boredom. Each game is created with high quality materials and gives lots of fun and excitement. The range of activities is brilliant for children's development and skill building. I think this has been a massive hit and helps Evelyn to regulate her emotions by getting so involved in something she enjoys playing with.

MadeForMums Toy Awards Team say: "Once we read the testimonials from the judges, we knew The NeuroCrafty Case was something very special indeed. They told us 'the activities included are designed to help children with fine motor skills, and we have found they have really helped with hand strength, coordination and focus too — something our son has really struggled with over the years.' Not only did this impress us, but you can tell this case has been lovingly curated with so much thought and consideration, it's a fantastic investment toy we think will pay off with happy and content children."

Available from The Crafty Case Company

Editor's Choice: An Anthology of Remarkable Bugs written by Jess French

He was very pleased upon receiving the book and straight away went to see what insects he could find and telling me some facts about them. He has spent a great deal of time looking up different bugs, some of which he’s not come across before, and learning new facts.

MadeForMums Toy Awards Team say: "One of the most beautiful books to ever pass our hands, this is a must-have for children with even a passing interest in bugs or nature. The gold detailing on the book and the edging makes it look and feel so special. Full of beautiful illustrations and fascinating facts, this book stood out to all the judges as something to be treasured."

Editor's Choice: Build Your Own Kits — Matilda Book Nook

Yasmin is an avid book reader and was buzzing when it arrived. She says she would love to build another book nook or Build Your Own Kit and that she loved all the details referring back to the book/movie. She loved following the instructions and seeing it take form. She also now loves displaying it on her bookshelf and isn't planning on removing it anytime soon.

MadeForMums Toy Awards Team say: "This kit is a real standout — beautifully intricate, sustainable and a joy to build. It combines construction, STEM skills and creativity in a way that’s far from a traditional building toy and the finished piece looks absolutely stunning."

Available from Build Your Own Kits and Amazon

Editor's Choice: tickit Wooden Enchanted Figures

My daughter loved the magical aspect of these toys, and let her imagination wander wherever it took her! This toy is very easy to play with, and allows for all ages to use their imagination and creativity.

MadeForMums Toy Awards Team say: "These beautiful wooden figures really stood out to us at MFM, and blew our judges and testers away. The perfectly designed little figures help spark creativity, promote early storytelling, and encourage cooperative interaction and play skills, helping little minds develop along the way."

Editor's Choice: L.O.L Surprise! Eye Spy Ultimate Unboxing

If I could give this more than 10 I would. Cienna absolutely loved it from the minute she received it. Her imagination went crazy as she said she was going to use the carry case for a pool party for her L.O.L dolls and I know that she will enjoy this for ages.

MadeForMums Toy Awards Team say: "A next-level twist on the classic surprise toy, keeping suspense and excitement high from start to finish. With over 40 surprises to unlock one by one, it took our child tester nearly an hour to discover everything — pure engagement and endless fun."

Editor's Choice: Casdon Build-A-Bear Stuffing Station

This toy brought my child a lot of joy. As someone who absolutely adores stuffed toys, the excitement of this station was huge. The toy developed her fine and gross motor skills while stuffing the bear and ensuring he was evenly stuffed — and watching her new friend grow as she pumped the stuffing made her so happy.

MadeForMums Toy Awards Team say: "A toy that packs the WOW factor, this wonderful set allows you to bring the magic of Build-A-Bear home. Our testers adored making their bears; this set was hugely loved, and we can see why."

Editor's Choice: Campfire Chatmallows Storytelling Set from Learning Resources

There are never-ending options to play with this toy, so many stories to share and different ways to play. My son enjoyed it once he got to know the instructions and how to play. He was very creative coming up with stories and got excited when sharing.

MadeForMums Toy Awards Team say: "We love how you can capture a little bit of campfire magic at home with this wonderfully creative storytelling set. This toy helps foster creativity, reasoning, and empathy via these wonderfully soft and squishy mallows, which also helps to develop your child's social and emotional learning skills, in a genuinely fun way."

Editor's Choice: Baby Clementoni Disney Storytime Projector by Clementoni

My daughter loves pressing the buttons and seeing how they work and she was fascinated with the different story cards with various colourful pictures. She enjoys selecting the story and can easily insert it into the slot and press the button to project. Most of all she loves creating her own narration!

MadeForMums Toy Awards Team say: "This projector is a bedtime game-changer, appealing to kids of multiple ages and incredibly easy to use. With seven classic tales, Disney images that project clearly onto the wall and clever interactive features, it turns story time into a magical, engaging routine that families will love."

Editor's Choice: Le Toy Van - Wooden Grand Piano Toy

My son is absolutely in love with his piano! He plays it every morning and when his brother practises his instruments. It keeps his attention for up to 10 minutes, which is quite something for a 3-year-old!

MadeForMums Toy Awards Team say: "A true heritage piece — beautifully crafted, sustainable and stunning to look at. The included music sheets and stand show the thoughtfulness behind it and it offers hours of creative play as well as fostering an early love of playing music, making it a toy that’s definitely worth investing in."

Editor's Choice: MoVe Hotwheels Revver Inline Scooter

My favourite thing is the revver (handlebar) but I also really like the colours. I like going fast enough to make the wheels flash! I want to use it every morning to go to school.

MadeForMums Toy Awards Team say: "What sets this scooter apart, and made it stand out to our testers, judges and editorial team was the 'Vroom vroom' revver sound. It elevated this scooter, making our testers the envy of their peers whilst they revved it around. Absolutely brilliant!"

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