MadeForMums Toy Awards return for 2025
Our child-tested, parent-approved Toy Awards are back – and entries open on 21st July
The UK’s most trusted toy awards – judged by real families – are back for 2025, and entries open in just 10 days!
The countdown is on: The MadeForMums Toy Awards are officially back for 2025, with entries open on Monday 21st July.
Celebrating the best in toys for every age and stage – from baby toys to next-level STEM kits – these annual awards are judged by real families and designed to help parents choose toys their kids will genuinely love.
If you’re a toy brand, distributor or PR, now’s the time to get your product line-up ready.
What are the MadeForMums Toy Awards?
Now in their 15th year, the MadeForMums Toy Awards are trusted by thousands of parents looking for expert-tested, child-approved toys ahead of the Christmas rush.
Every toy entered is tested by real families, giving winners a trusted stamp of approval that drives clicks, conversions and Christmas wishlists.
From newborn sensory toys to collectables and big-ticket gadgets for tweens, the awards span the full toy spectrum. As always, our expert judging team includes children of all ages, because we know that when it comes to play, kids really are the best critics.
Why enter the MadeForMums Toy Awards?
Aside from the kudos, award-winning toys are featured in a dedicated Toy Awards hub on madeformums.com, timed perfectly for the Christmas shopping surge. With click-to-buy links, newsletter shoutouts and social media coverage, it's a high-impact way to get your toys in front of parents when it matters most.
Plus, winners can choose to license the official MadeForMums Toy Awards 2025 badge for packaging, online retail and marketing – a trusted mark that parents actively look for when shopping.
For 2025, all fees, both entry and licensing, are frozen from 2024.
What past entrants say...
The MadeForMum Toy Awards are absolutely AMAZING. We won two awards, and both lines are now on FIRE.
We always encourage our clients to enter the MadeForMums Toy Awards because of the great media coverage they get - and we know that parents see that winners' logo as a trusted sign of a toy's quality.
These awards are of huge value to brands that want honest feedback from real families in order to grow.
Winning a MadeForMums Toy Award is really special. And we love the quotes from their child testers - really insightful and often inspiring, like a little round of applause!
Key dates for your diary
- Entries open: Monday, 21 July 2025
- Entries close: Midnight, Monday 8 September 2025 (no extensions!)
- Toys must be on sale by: 13 October 2025
- Winners announced: Mid-October (date TBC)
Shortlisted entrants will be notified ahead of the winner announcement, but make sure you send three product samples per toy, or your entry won’t be judged.
Ready to enter?
From budget-friendly stocking fillers to standout showstoppers, we want to see the best toys the industry has to offer. If you’ve got a product that brings joy, sparks imagination or simply keeps little ones happy for longer than five minutes – it could be an award-winner.
Entries open Monday 21st July, so check back then for the link to our online entry form and full details.
For more information and FAQs, head to our MadeForMums Toy Awards hub or email the team at toyawards@madeformums.com.
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