Asda drops early Christmas toy sale with huge savings on this year's trendiest gifts
Stitch, Minecraft, LEGO and Bluey toys are all discounted at Asda.
Christmas really has come early to Asda as the retail chain launched their Big Toy Event this week, with huge savings across hundreds of must-have children's toys.
The supermarket is offering up to 50% off a huge range of toys, covering much-loved brands such as LEGO, Minecraft, Disney and Bluey.
Some of our highlights include £30 off this LEGO Angel set from the Lilo and Stitch franchise, 24% off this Cookeez Makery Lil' Bakez Oven Playset – which was one of the top trending Christmas toys last year – and a 20% saving on this huge Pink Wooden Kitchen playset.
The sale began on Monday and is available in store and online via the Asda and Asda George websites.
While Christmas still feels a while away, more parents are choosing to spread the cost of toy and gift shopping over a few months, so this is a great way to get a few purchases in the bag.
When is Asda's Big Toy Event sale?
Asda's Big Toy Event started on 8th September with no end date announced. However we expect the sale to wrap up some time in October to make space for when new Christmas toy stocks come in, not to mention the Black Friday sales.
Best toy deals from Asda's Big Toy Event sale
LEGO Disney Angel Lilo & Stitch Building Toy | £59.97 £29.97 (save £30 or 50%)
This beautiful alien comes straight from the Lilo and Stitch universe, perfect for fans of the new live action movie.
Buy LEGO Disney Angel Lilo & Stitch Building Toy for £59.97 £29.97 (save £30 or 50%)
LEGO Technic Fast and Furious Toyota Supra | £54.96 £37.96 (save £17 or 30%)
Car lovers can test their building and driving skills with this LEGO Technic car.
Buy LEGO Technic Fast and Furious Toyota Supra for £54.96 £37.96 (save £17 or 30%)
George Home Picnic Basket Set | £18 £12.97 (save £5.03 or 27%)
This adorable wooden picnic set is great for imaginative play, with Swiss rolls, fruit, waffles and so much more.
Buy George Home Picnic Basket Set for £18 £12.97 (save £5.03 or 27%)
Electronic Spirograph Machine | £21.97 £17.62 (save £4.35 or 19%)
For budding artists, take advantage of this discounted Spirograph machine.
Buy Electronic Spirograph Machine for £21.97 £17.62 (save £4.35 or 19%)
Sticki Rolls Sticki Rolluxe | £39.98 £31.88 (save £8.10 or 20%)
Sticki Rolls were a huge hit last year and now they're back in 2025 with a Jumbo Deluxe set! The all-in-one Sticki Rolluxe includes 500 stickers and 3 Jumbo Stickies in a stylish wearable handbag.
Buy Sticki Rolls Sticki Rolluxe for £39.98 £31.88 (save £8.10 or 20%)
Original Squishmallows 16-Inch Ronnie the Cow | £25 £12.50 (save £12.50 or 50%)
We all love a Squishmallow don't we? Well this huge Ronnie the Cow Squishmallow could be the perfect cuddly friend for your child this Christmas.
Buy Original Squishmallows 16-Inch Ronnie the Cow for £25 £12.50 (save £12.50 or 50%)
Moana 2 - Maui's Fish Hook | £22 £11 (save £11 or 50%)
Relive the biggest moments from Disney's Moana 2 with Maui's magical Fish Hook, complete with lights and sounds from the movie.
Buy Moana 2 - Maui's Fish Hook for £22 £11 (save £11 or 50%)
Terror Fried Gross Bucket | £19.98 £9.98 (save £10 or 50%)
This playset won silver in the Made For Mums Toy Awards last year, but be careful it's only for the strong stomached as it features a huge range of "freaky figures" and "creepy compounds" from inside the Fast Food Fryer.
Buy Terror Fried Gross Bucket for £19.98 £9.98 (save £10 or 50%)
Little Live Pets My Pet Penguin | £24.98 £17.56 (save £7.42 or 29%)
This little penguin was a very big deal last year, with the ability to walk, waddle, sing and interact with your little one.
Buy Little Live Pets My Pet Penguin for £24.98 £17.56 (save £7.42 or 29%)
Upcoming Christmas toy sales from UK shops
Asda may have gone first, but there are still plenty of UK shops who will soon be running toy sales. Here's a list of what's coming:
- Tesco – 15th September
- Aldi – 21st September
- Morrisons – 29th September
- Sainsbury's – 22nd October
Make sure you check out our full guide to the must-have Christmas toys. Plus we've got more top toys, all tested and rated by parents and children including Best toys for 2 year olds, Best toys for 3 year olds, Best toys for 4 year olds and Best toys for 5 year olds.