BMW’s royal baby pram scam

‘Soft-top convertible P.R.A.M’ boasts 'unbelievable' features...

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With its four wheel drive capabilities, air conditioned interior and ‘flag poles as standard’ the limited edition BMW P.R.A.M could just be the luxurious baby transporter Kate and Wills have been waiting for.

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Sadly for mama-to-be Middleton, the pram proudly featured in a half page advert in yesterday’s Times was merely a hilarious April Fools hoax from the German car company.

The ad, titled “Your P.R.A.M. MA’AM” appeared to introduce a high-tech automobile, boasting of “EfficientDynamics technology, built in extendable flagpoles” and the ability to “ride as smoothly on the polo field as it does down The Mall.”

The self proclaimed “master of motherhood” also claimed to come fitted out with “N.A.P.P.I.E. (Nanny-Assisting Petrol Powered Injection Engine)” and was described as the perfect pram for those who are “too posh to push.”

Now, you have to get up pretty early in the morning to fool MFM HQ, and upon noticing the Head of Postnatal Innovation’s details were given as joe.king@bmw.co.uk we had the scam all sussed out.

We have to admit that while the princess pink or royal blue P.R.A.M. may have seemed a tad far fetched, we can’t help but wish it hadn’t been a joke – we would love to take that baby for a spin!

But there are a couple of real car-inspired pushchairs we’ve seen revving up recently. Have a look a the Silver Cross Surf Aston Martin, and Maclaren BMW designs.

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