Daddy Pig goes the whole hog at the 2026 London Marathon for deaf children like George
From muddy puddles to marathon miles, Daddy Pig is lacing up for the National Deaf Children’s Society.
Daddy Pig is swapping muddy puddles for marathon miles this spring, and it is for a cause close to home.
Following the recent news that his son George Pig is moderately deaf, the nation’s favourite cartoon dad will take on the 2026 TCS London Marathon to raise funds and awareness for the National Deaf Children’s Society. Even sweeter for Peppa fans, he will be running both in real life and in a brand new episode of Peppa Pig.
Set to take place on Sunday 26 April 2026, the iconic 26.2 mile race will see Daddy Pig don a specially designed running costume as he joins thousands of runners pounding the streets of London.
Why Daddy Pig is running the London Marathon
With around 54,000 children in the UK affected by hearing loss, Daddy Pig is aiming to raise £54,000 for deaf children and their families supported by the National Deaf Children’s Society.
Daddy Pig has been training with a soon-to-be-revealed celebrity coach.
“A huge thank you to Daddy Pig for taking on the London Marathon to support deaf children like George!"said George Crockford, CEO of the National Deaf Children’s Society. "We are incredibly grateful to all of our London Marathon runners, whose dedication shines through every hour of training and fundraising. Every penny they raise helps ensure we can be there for more deaf children and their families when they need us most — whether that’s providing one-to-one guidance through our Helpline, campaigning for lasting change, or offering specialist local support.”
“We are proud that Daddy Pig will be running the TCS London Marathon in support of the National Deaf Children's Society, raising vital funds and awareness for children with hearing loss and their families," said Ruedilyn Cox, Director, Global Franchise Strategy & Management, Preschool at Hasbro. "He’ll be joined by over 50 runners from the National Deaf Children’s Society, including other parents of children with hearing loss. Daddy Pig has also been training with a soon-to-be-revealed celebrity coach”.
A powerful moment for deaf representation on screen
Peppa Pig has long championed inclusive storytelling, with characters such as Mandy Mouse, who uses a wheelchair, and Penny Polar Bear, who has two mothers. George’s recent storyline continues that commitment, reflecting the experiences of thousands of UK families.
In fact, a recent Peppa Pig study found that 84% of UK parents believe it’s important for children to consume representative and inclusive media. Among parents of children with hearing loss, 98% said seeing deaf representation in children’s TV has a positive impact.
Hugh Brasher, CEO of London Marathon Events, said: “We are thrilled that Daddy Pig has chosen to take on the 2026 TCS London Marathon this April – both on the streets of London and in a special episode of Peppa Pig. Hearing loss and deafness are disabilities that too often remain hidden, so we’re excited to support Daddy Pig as he shines a light on something that affects so many people.
Like thousands of others taking part in this year’s TCS London Marathon, this will be Daddy Pig’s first-ever marathon, and we’ll be with him every step of the way with the training advice and support he needs to reach the Finish Line on Sunday 26 April and have an amazing experience.”
The special marathon episode of Peppa Pig will air on Milkshake from 18 April, giving little ones a front row seat to Daddy Pig’s big challenge.
Meet the real families running alongside Daddy Pig
More than 50 runners will be taking part for the National Deaf Children’s Society, including parents of deaf children.
One of them is Jack Harrison, dad to 17 month old George, who is deaf. Jack, from Stoke-on-Trent, said: “When our son George was diagnosed with sensorineural hearing loss at just three weeks old, the National Deaf Children’s Society became our lifeline — from essential information to helping our whole family learn some BSL. Even the smallest donation can make a huge difference for deaf children. I’m no runner, and training alongside fulltime work and three kids is pushing me to my limits – and I expect Daddy Pig feels the same! - but it’s absolutely worth it to support a charity that means so much to us.”
For many parents, balancing training with work and family life will feel like a marathon in itself.
How families can get involved
If your little ones are Peppa obsessed, there are plenty of ways to join in the fun and show support:
- Track Daddy Pig’s progress on Marathon Day using the TCS London Marathon App
- Visit the Peppa Pig Fan Zone on Jamaica Road, London, including the Peppa Pig Afternoon Tea Bus in collaboration with B-Bakery
- Look out for Peppa Pig themed activities at the TCS Mini London Marathon on Saturday 25 April
- Access a specially designed Peppa Pig resource pack if your child’s school is taking part in the TCS Mini London Marathon in schools
The National Deaf Children’s Society team will also be on site across marathon weekend to share information and raise awareness of childhood deafness.
Families looking for support around hearing loss can visit ndcs.org.uk/georgepig for resources. To donate to Daddy Pig’s marathon challenge, head to 2026tcslondonmarathon.enthuse.com/pf/daddy-pig. Donations are accepted from the UK only.
From wellies to running shoes, Daddy Pig’s marathon moment is set to be more than just a TV storyline. For many families, it is a powerful reminder that every child deserves to be seen, heard and supported.