Morrisons Baby Event slashes upto 50% off baby and toddler essentials this week
Morrisons is launching a baby event with more than 50% off essentials, while stocks last.
Morrisons is giving parents a welcome chance to stock up on everyday baby essentials for less, with its latest Baby Event offering more than 50% off selected items.
Designed to support families heading into 2026, the event focuses on practical, affordable products for life at home and on the go. From feeding and potty training to travel and playtime, it is all about easing the cost of those early years, while stocks last.
Shoppers are being encouraged to act quickly, with Morrisons warning that once items are gone, they are gone.
What is the Morrisons Baby Event?
The Morrisons Baby Event is a limited-time promotion bringing together a range of baby and toddler essentials at significantly reduced prices. Customers can shop the offers both in-store from 21 January, with savings of up to 50% available on selected lines.
The focus is on everyday items parents actually use, rather than novelty buys, making it particularly appealing for families looking to budget smarter in the new year.
Top deals parents will want to know about
There are several standout offers that are likely to catch the attention of parents, especially those with babies or toddlers at home.
One of the standout savings in the Morrisons Baby Event is on the Tommee Tippee Made for Me Single Electric Breast Pump, now half price at £35, down from an RRP of £70. The offer is a More Card exclusive and is likely to appeal to parents looking for a reliable pump that works just as well at home as it does on the go.
The Tommee Tippee Made for Me pump scored an impressive 4.5 out of 5 in our review, with praise for its comfort, ease of use and portability. It was tested by journalist and mum Kayleigh Rattle, who used the pump while feeding her baby Arthur.
Overall, this nifty pump makes light work of expressing. Its particular strengths lie in its comfort, portability and ease of use.
Our review found the pump to be quiet, lightweight and reassuringly straightforward to assemble, making it a practical choice for time-poor mums who want to express without being tied to a plug socket. The compact power unit is small enough to slip into a pocket, which makes it especially useful for expressing around the house or while out and about.
Elsewhere in the event, parents can also save on the Easy Fix Booster Seat, priced at £28. Designed to keep children secure and supported during car journeys, it offers a comfortable seating solution intended to make everyday travel a little less stressful.
Families with babies starting solids may want to snap up the highchair for just £17. Easy to assemble, simple to clean and suitable for u
Parents can also pick up a highchair for just £17. Easy to assemble and disassemble, it is suitable for use in different rooms around the home and can be transported easily. It is also designed to be simple to clean, which is always a plus during messy mealtimes.
Everyday essentials for growing independence
The event also includes several lower-priced items that support key developmental stages, from potty training to independent sitting and play.
The 3-in-1 Potty is available for £15 and is designed to help toddlers learn to use the toilet independently. Easy to clean and practical for everyday use, it offers parents a supportive option during the often challenging potty training phase.
A Booster Seat priced at £10 is also included in the event. Sleek and compact, it is designed to fit easily into most vehicles, offering an affordable option for families who need an extra seat for short trips or secondary cars.
For playtime, the Reversible Playmat is priced at £20. Designed to create a soft, safe space for babies and toddlers, it is suitable for tummy time, crawling and play. The reversible design adds variety while still being practical for everyday use.
Why parents are being urged to shop early
Morrisons has made it clear that all offers are available while stocks last. With many of the items priced significantly lower than their usual RRP, popular products are expected to sell out quickly.
The retailer is encouraging parents to snap up bargains early to avoid missing out, particularly on high-demand items such as the breast pump and car seats.
How to shop the event
The Baby Event is available in Morrisons stores nationwide. Prices reflect current Morrisons in-store, although they may vary in some Morrisons Daily convenience stores.
With rising costs still top of mind for many families, the event offers a timely opportunity to save on essential baby items without compromising on practicality.
For parents planning ahead for 2026 or simply looking to replace worn-out essentials, the Morrisons Baby Event is one worth adding to the diary.
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Ruairidh is the Digital Lead on MadeForMums. He works with a team of fantastically talented content creators and subject-matter experts on MadeForMums.