New ‘childlike’ doll takes on Barbie and Bratz

Award-winning British Lottie Doll causes overseas buying frenzy

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A new British doll looks set to take on rivals Barbie, Bratz and Monster High after winning nine awards globally and selling out in Australia.

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Lottie, whose childlike appearance sets her apart from the competition, has been developed by British start-up Arklu who aimed to create a toy for girls that promoted a positive body image, and encouraged childlike play without the risk of premature sexualisation.

Lottie’s dimensions (apart from her head) are based on the average proportions of a nine-year-old girl, while her attire is also distinctly juvenile avoiding stilettos, jewellery, tattoos and skimpy clothes.

After becoming the focus of the Australian media, retailers saw a rush in demand which resulted in a sell-out of the doll and a 600-strong waiting list in time for Christmas.

Commenting on the sudden surge, a spokesperson for Women’s Forum Australia said, “Once the news about Lottie hit the media over the weekend we’ve just been inundated. There’s obviously a strong demand in the market for this.”

Do you love the Lottie doll or will you be sticking to the big names this Christmas? Let us know by leaving a comment below or on our Facebook page.

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