New mums are going almost three days without speaking to another adult in person, according to new research that highlights just how much modern motherhood has changed.

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A study of 1,000 new mums, released by MAM Baby to mark its 50th anniversary, found women go an average of 2.4 days without human conversation after giving birth. Nearly one in 10 said they had gone a full week or more without any face to face interaction.

At a time when 73% agree it still “takes a village” to raise a child, many mums feel that village is shrinking, and increasingly moving online.

Mums feel today’s ‘village’ is smaller than ever

Almost half of those surveyed, 46%, believe the previous generation of mums had more support thanks to having bigger villages. Heartbreakingly, one in 50 said they felt like they did not have anyone they could turn to at all.

Loneliness is not just an occasional wobble either. Nearly a quarter, 23%, said feeling isolated or lonely was among their biggest sources of stress as a new mum.

The findings also suggest that while traditional support networks may be thinner on the ground, digital ones are stepping in to fill the gap.

From midwives to WhatsApp groups

According to the research, 29% of new mums said they had turned to WhatsApp groups for guidance, compared to 26% who sought advice from midwives.

Meanwhile, one in 10, 11%, admitted they rely on AI for advice on raising their child, highlighting how technology is becoming part of the modern parenting toolkit.

It paints a picture of motherhood in 2026 that is more connected than ever digitally, yet often quieter and more isolated behind closed doors.

Why are mums feeling more alone?

Professor Tina Miller, a leading expert in parenthood transitions at Oxford Brookes University, says the shift reflects wider social change.

She points to generational changes such as smaller family sizes, relatives living further away and grandparents working beyond retirement age. She also highlights that fewer women experience a “motherhood apprenticeship” by caring for younger siblings or relatives before having their own children, which can make the early days feel overwhelming.

Professor Miller said, “When we hear that new mums can go days without a real, in-person conversation, it’s a sign of how much motherhood has changed. Families are more spread out, many households need two incomes, and day-to-day help from relatives or neighbours isn’t always there. At the same time, mums are often expected to carry most of the responsibility and to ‘get it right’ — and social media can add to the pressure by promoting a ‘perfect mum’ image that makes normal worries feel like personal failure.”

She believes rebuilding support in realistic, everyday ways is key to tackling isolation.

That’s why rebuilding ‘the village’ matters — not just in theory, but in practical, everyday ways. Support can come from people close by, but it can also come from trusted digital communities, like WhatsApp groups, which can offer reassurance at any hour. The key is making it easier for parents to share the lows as well as the highs of early motherhood, ask for help without fearing judgement, and feel less alone behind closed doors.
Professor Tina Miller, Oxford Brookes University

The rise of the ‘virtual village’

Despite concerns about shrinking physical networks, the findings suggest many mums are proactively building their own communities online.

To help bridge the gap, MAM Baby has launched its first WhatsApp channel, The MAM Village, offering pre and postnatal advice through its network of healthcare professionals, alongside talks from perinatal mental health charity PANDAs.

The initiative forms part of MAM Baby’s new campaign, Be the Village, which explores how parenting support systems have evolved over the past five decades and encourages parents to support one another in practical ways.

For many millennial mums balancing recovery, round the clock feeds and the pressure to “get it right”, having somewhere to ask questions at 3am can feel like a lifeline.

The research is a timely reminder that while parenting advice has never been more accessible, meaningful human connection still matters. Whether that support comes from a neighbour, a NCT friend, a family member or a trusted online group, rebuilding the village, in whatever form it takes, could make those long early days feel a little less lonely.

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The MAM Village channel is available to join at themamvillage.com/join.

Authors

Ruairidh PritchardDigital Growth Lead

Ruairidh is the Digital Lead on MadeForMums. He works with a team of fantastically talented content creators and subject-matter experts on MadeForMums.

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