iCandy has released pictures of a male model posing with its pushchairs and changing bags… in the nude.
Well, that’s one way to sell a buggy!
A spokeswoman for the luxury pushchair brand said: “iCandy’s recent posts have caused a great stir, posting racy images of a young male modelling the new collection.
“We’ve had comments about using male models in the nursery market. Others have seen the more humorous side to the cheeky shoot and images have even been labeled as genius and refreshing.”
iCandy is revealing its 2014 collection at The Baby Show at London’s ExCel today and this weekend, unveiling the new Peach 3 and Raspberry buggies.
The iCandy stand will be exhibiting all weekend on stand number L10 – Friday 21st February to 23rd February 2014.
You can have a click through more photos from its shoot below. Obviously to check out the merchandise. Not the, erm… talent.