A video that uses ‘sexy’ models to read facts about children suffering has gone viral.
The campaign video released by humanitarian organisation Save the Children, has now attracted nearly 3 millions views on YouTube.
In the controversial video, models are pulled into a shoot in New York and told to read lines in a ‘sexy’ way.
But then they are asked to do the impossible… read uncomfortable facts about children’s suffering around the world while appearing desirable.
Some of the models attempted it and others were too confused to even try.
So do you think the video is too manipulative? Or do these shock tactics work?
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MadeForMums Writer – Jessica Gibb