Christmas is only a stone's throw away with hundreds of shiny new toys flooding onto UK shop shelves.

Whether you're a parent, grandparent, or family friend, it's important to keep your finger on the pulse of all the best new toy releases if you're going to get that magical present-opening moment on Christmas morning – which is where the experts come in.

Every year the UK's biggest retailers, like Very, Hamleys, Argos, Amazon and more, share their picks for the must-have Christmas toys to buy for your children.

To help you decide which toys are actually worth it, we'll be keeping a list of the best products coming out and sending them to our child testers for an in-depth review. So far, Argos, John Lewis and Selfridges have released their top 10 list, here's a closer look.

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Must-have Christmas toys at a glance

Plush Christmas toys

Electronic Christmas toys

Best Christmas playsets

Best dolls

Best stocking fillers

How do experts pick their top Christmas toys?

Every year, expert retailers such as Argos, Selfridges, Hamleys and The Entertainer publish lists of the toys they think will be most sought after this Christmas.

Selections are normally based on the biggest, best and trendiest moments of the year – and there have been plenty of those. Popular TV shows and social media moments (like Peppa Pig's new baby sister) can play a part, as well as the latest advancements in toy technology.

Last year 90's nostalgia was a heavy factor, with Furby, Beyblades and Polly Pocket all making a return, as well as Bitzee Digital Pets, which are very reminiscent of Tamagotchis. Stitch also had a huge renaissance thanks to the new Lilo and Stitch movie – a trend we expect to see more of this Christmas – alongside dolls and LEGO sets from Wicked Part One.

So far, Selfridges, Hamleys, The Entertainer, Argos and John Lewis have released their top toy picks and it's exactly as we thought. Sylvanian Families and Hot Wheels rank highly; driving up the nostalgia factor. While toys licensed from Wicked, Minecraft and the popular anime series One Piece all appear, plus, of course, Labubu's!

Hamleys in particular have highlighted simple, classic toys as their biggest trend this year. Victoria Kay, Head of Buying and Merchandising has said: "They represent uncomplicated fun: a timeless toy – reimagined. They are simple, no tech, no instructions — just bounce and laugh. In a world full of noise, they’re a reminder that sometimes, the simplest things bring the biggest smiles."

Last year a lot of the imaginative play toys centred around kitchen and cooking, with the Ooni toy pizza oven and Melissa & Doug Wooden Vending Machine proving particularly popular, now we have the John Lewis wooden air fryer on the menu. Plus, a huge upswing in toys that have a do-it-yourself element, like the Build-a-Bear Workshop Stuffing Station and Little Live Pets Gotta Go Giraffe-Gigi.

As the Argos press release reads: "This year’s Top Toys reflect the dynamic landscape of play, bringing together world-famous brands, beloved movie characters and highlighting cutting-edge innovation. It’s also so important for us to tap into the latest play patterns, supporting children’s development through interactive fun and encouraging them to unleash their creativity too"

How do we test the top Christmas toys?

Our best lists are compiled by qualified and experienced parenting journalists. They rely on a number of sources, including testing during the MadeForMums Toy Awards and feedback from our trusty Top Testers Club.

For these Christmas toys in particular, we send them out to parent and child testers who deliver detailed feedback as well as direct quotes and imagery from the child themselves. Our family testers consider size, price, assembly, portability, age suitability, durability, how easy it is to store and, of course, how much fun it is!

Each year, 1000s of products are put through their paces by hundreds of parents across the country on behalf of MadeForMums, to ensure we’re bringing you honest and true reviews and recommendations.

Must-have Christmas toys to buy your child in 2025

Toniebox 2, £99.99

tonies Toniebox 2 MFM Toy Awards 2025

Recommended by: John Lewis, The Entertainer and Argos

Age suitability: 1+
Batteries required: None (USB-C charging port)

The all-new Toniebox 2 is now available to buy. Released on 15th September, this upgraded model has new colourways and an updated design, plus the Tonieplay function that allows you to play interactive games with your favourite characters. The Toniebox 2 is 1+ certified, as opposed to the original Toniebox, which was for ages three and up and is available from 15th September. Check out our Toniebox 2 bundles and deals page for more.

Ziyaad has loved playing with the Toniebox 2. He is a massive Paw Patrol fan and the Toniebox 2 Paw Patrol game made him feel like he was part of the crew. He has also loved listening to stories either at mealtimes or before bed. Massive bonus points as all his Tonies from his first box are also compatible with the Toniebox 2.
Fathima, mum of child judge Ziyaad, 6 years old

Mattel UNO Spin Game, £16.99

UNO spin
John Lewis

Recommended by: John Lewis

Age suitability: 7+
Batteries required: None

It's a new spin on UNO – literally! This version of the game includes the dreaded spin cards that requires the player to spin the wheel and follow whatever action it lands on. Different spin powers include Colour Draw, Swap Hands, Colour Discard and so much more.

Buy Mattel UNO Spin Game for £16.99 at John Lewis

Casdon Build-A-Bear Workshop Stuffing Station, £35

Casdon Build-A-Bear Stuffing Station MFM Toy Awards 2025

Recommended by: Argos

Age suitability: 3+
Batteries required: 3 x AAA

How many of us have experienced the joy of the Build-A-Bear workshop? Well now, you can bring the workshop to your home with this incredible portable stuffing station. The kit comes with two diddy teddies that you can pump up with fluff and then style with outfits and sunglasses! Best of all, it comes with two birth certificates, so everyone knows exactly who these bears belong to.

The toy brought my child a lot of joy. As someone who absolutely adores stuffed toys, the excitement of this station was huge.
Lauryn, mum of child judge Eliza, 5 years old

Buy Casdon Build-A-Bear Workshop Stuffing Station for £35 at John Lewis

Bitzee Hamster Ball, £40

Bitzee Hamster Ball – Interactive Digital Pet MFM Toy Awards 2025

Recommended by: Argos

Age suitability: 5+
Batteries required: 3 x AA (included)

Bitzee's have been a winner among parents for the past two Christmases. These digital pets function a lot like Tamagotchi's, requiring kids to play with them, feed them and discover new friends to unlock. Now though, they're swapping the ring-box design for a cool little hamster ball that allows you to pick up and roll your pet around, all while being able to see them from every angle.

It’s quite different to any other toy my daughter has had or played with so originality was excellent. There’s quite a few different functions including games etc that my daughter enjoyed playing.
Sarah, mum of child judge Eleanor, 6 years old

Buy Bitzee Hamster Ball for £40 at The Entertainer

Instant Print Tablet, £130

instant tablet
Argos

Recommended by: Argos

Age suitability: 8+
Batteries required:1x Li-ion 4000mAh rechargeable Battery included

The Pad Creator Instant Print Tablet can really help to unlock your child's creativity. With six inspiring modes, kids can take photos, record videos, draw, add stickers, insert text, images and design cards or collages using a wide range of built-in templates. Then, they can print off anything they make onto physical sticky paper.

Buy Instant Print Tablet for £130 at Amazon

Little Live Pets Gotta Go Giraffe-Gigi, £30

Little Live Pets giraffe
Argos

Recommended by: Argos

Age suitability: 4+
Batteries required: 3 x AA (included)

Gigi the giraffe is a cheeky little pet who needs to be put on the toilet! You can feed her, chat to her, sing to her, but just know as soon as she says "Uh-Oh, Gotta Go!" you'll need to put her on the potty.

Buy Little Live Pets Gotta Go Giraffe-Gigi for £30 at Argos

Peppa Pig Evie With Blanket, £12.99

Peppa Pig Evie toy

Recommended by: Hamleys

Age suitability: 2+
Batteries required: None

Peppa's little sister Evie arrived earlier this year, now you can cuddle her close with this little plushie. Evie Pig comes with a cute detachable blanket and bib.

Buy Peppa Pig Evie With Blanket for £12.99 at Hamleys

Toy Story Robosen Woody Mini Robot, £79.99

Toy Story robot

Recommended by: Hamleys

Age suitability: 3+
Batteries required: rechargeable Li-ion Battery (included)

Woody remains a rite-of-passage toy, connecting parents and children through Toy Story’s enduring legacy. This animated robotic figure will be your child's new best friend with immersive original sounds, expressive movements and more.

Pre-order Toy Story Robosen Woody Mini Robot for £79.99 at Disneystore

L.O.L. Surprise Magic Flyer Fairies Tots, £30

LOL Surprise flyers

Recommended by: Hamleys

Age suitability: 6+
Batteries required: 2 x AAA, 1 x 3.7v Li-Po (not included)

L.O.L Surprise flying dolls were an absolute hit of the 2023 toy list, now they've been upgraded and made much easier for kids to use again and again. Now, the little fairy friend emerges from a blossoming flower, and can be made to hover using the brand-new wand.

Buy L.O.L. Surprise Magic Flyer Fairies Tots for £30 at Selfridges

VTech Toot-Toot Drivers Bluey & Satnav Road Trip Playset, £44.99

Bluey playset
John Lewis

Recommended by: John Lewis

Age suitability: 3+
Batteries required: 2 x AAA

Bluey is off on her travels, but needs a trusty Satnav to find her way. With this playset you can press buttons or drive Bluey's car over certain points to get her to speak. She has one sing-along song and six melodies that can be played, plus the car and house playsets have plenty of buttons to push and bits to pop open.

Buy VTech Toot-Toot Drivers Bluey & Satnav Road Trip Playset for £44.99 at John Lewis

Noodoll plush, from £23

Untitled design (21)

Recommended by: Selfridges

Age suitability: From birth
Batteries required: None

Jellycats, Squishmallows, Labubu's, now introducing the Noodoll plush. These adorable little teddies were inspired by the shapes of rice grains and noodles, and started life as a storybook character. Now, they're available to buy in a range of outfits and designs, from dinosaurs to rice pudding.

Shop Noodoll plush toys from £23 at Selfridges

Jurassic World Interactive Hatching Dino, £64.99

Jurassic park hatching toy
Argos

Recommended by: Argos and The Entertainer

Age suitability: 5+
Batteries required: 3 x AA (included)

If you want a toy with an exciting opening experience, this is it. This Jurassic World Interactive Dino literally hatches from an egg. It's then free to roam and cause terror with its roars and stomping, all of which you can control with a handy remote. Best of all, you can put it back in the egg for re-hatching, so you can relive that heart-stopping experience all over again.

Buy Jurassic World Interactive Hatching Dino for £64.99 at Very

Disney Stitch Angel Ultimate Electronic Toy, £80

Angel toy Lilo and Stitch

Recommended by: The Entertainer

Age suitability: 3+
Batteries required: 6 x AA (included)

This Electronic Angel toy has over 100 sound and motion combinations, with her feelings ranging from from playful sweetness to a full-on alien tantrum. She also sneezes, giggles, munches, blows kisses, dances, and sings, and you can boop her nose for extra engagement.

Pre-order Disney Stitch Angel Ultimate Electronic Toy for £80 at The Entertainer

Gabby's Dollhouse The Movie, £65

Gabby's dollhouse set
Argos

Recommended by: Argos

Age suitability: 3+
Batteries required: None

Bring home the magic of Gabby's Dollhouse: The Movie! This incredible two-feet dolls house has seven rooms, including a party room on the fourth floor, plus a Cat-a-vator to take your dolls where they need to go.

Buy Gabby's Dollhouse The Movie for £65 at Argos

Star Wars Power Crystal Lightsaber, £40

lightsaber toy
Amazon

Recommended by: Argos and Hamleys

Age suitability: 3+
Batteries required: 3 x AAA (included)

Live the world of Star Wars like never before with this super realistic Crystal Lightsaber. This toy features seven different blade colours, sound effects and for the first time – crystals that can be swapped in and out of the hilt. There are 10 crystals in this set and 50+ different combinations of crystals and sounds to try.

Buy Star Wars Power Crystal Lightsaber for £40

LEGO Minecraft The Creeper, £29.99

Minecraft The Creeper
John Lewis

Recommended by: John Lewis and The Entertainer

Age suitability: 10+
Batteries required: None

Minecraft fans will adore this brilliant blocky Creeper, featuring four movable legs and a poseable head. The head also opens up to reveal a pig mini figure and TNT block for an extra bit of detail.

Gui Gui Shimmer Deluxe Duo Pack, £19.99

gui gui slime kit
John Lewis

Recommended by: John Lewis, The Entertainer and Argos

Age suitability: 6+
Batteries required: None

This deluxe slime kit is beautifully bright and shimmery. It comes with two different colours as well as gems, crystals and little slime bears. Or, you can buy the cheaper Gui Gui Create And Collect Slime kit.

Wicked Barbie dolls, from £6

Elphaba Barbie Wicked
Selfridges

Recommended by: Selfridges

Age suitability: 4+
Batteries required: None

Wicked was one of the biggest movies for families last year and, with the second film approaching, it's set to be just as prevalent this Christmas. Right now you can buy Barbie versions of both Elphaba and Glinda in a range of different outfits.

TY Beanie Baby Bouncers, £6.99

TY bouncers

Recommended by: Hamleys

Age suitability: 3+
Batteries required: None

TY Bouncers are simplicity personified! They offer a collection of 80 different soft, furry balls with character faces from cats, cows, monkeys and pandas to familiar icons from Spider-Man, Stitch and Paddington to Bluey, Batman, Paw Patrol and Minecraft characters.

John Lewis Wooden Air Fryer, £30

John Lewis wooden air fryer
John Lewis

Recommended by: John Lewis

Age suitability: 3+
Batteries required: None

This mini air fryer is the perfect addition to your kids' pretend kitchen and comes in a stunning sage green. Crafted with premium quality, sustainably sourced wood, this air fryer toy comes with chips and drumsticks for kids to fry up a feast.

Buy John Lewis Wooden Air Fryer for £30 at John Lewis

One Piece Egghead Arc Series, £15

Screenshot 2025-10-10 104724

Recommended by: Hamleys

Age suitability: 3+
Batteries required: None

Beloved anime series One Piece is now available in the form of seven highly-detailed figurines. Each toy is a mystery as you won't know what figurine you've got until it's opened.

Buy One Piece Egghead Arc Series for £15 at Amazon

Vtech Build-A-Burger, £14.99

vtech burger stacker

Recommended by: Hamleys

Age suitability: 2+
Batteries required: None

Food continues to be a great theme for younger play and this charming solid wooden toy allows children to build their own burger with layered ingredients.

Buy Vtech Build-A-Burger for £14.99 at Hamleys

Tomy Human Controller, £29.99

Human controller toy

Recommended by: Hamleys

Age suitability: 14+
Batteries required: 3 x AAA batteries (not included)

A hilarious, interactive game that combines a blindfolding, goggle headset that vibrates with directional cues and takes you through over 30 games and challenges. It encourages movement, is ideal for
family gatherings and parties and comes with a built-in timer and scorer.

Buy Tomy Human Controller for £29.99 at Very

LEGO Spider-Man vs. Doc Ock Subway Train Scene, £44.99

LEGO Spider Man

Recommended by: Hamleys

Age suitability: 9+
Batteries required: None

This Super Hero subway train building set with 4 minifigures is based on an iconic scene from the Spider-Man 2 movie. It's just 393 pieces so shouldn't be too challenging to build for kids over nine.

Buy LEGO Spider-Man vs. Doc Ock Subway Train Scene for £44.99 at LEGO

Jellycats, from £10

hot chocolate jellycat

Recommended by: Selfridges

Age suitability: From birth
Batteries required: None

Jellycats still rule the roost when it comes to cute plush toys. Whether it's a piece of fruit, an animal or even a baseball, there's an Amuesable to suit you. You can find a whole host of Jellycats at the Selfridges pop-up store in London, or you can take a look online.

LEGO One Piece The Going Merry Pirate Ship set, £119.99

LEGO One Piece Pirate ship
LEGO

Recommended by: Selfridges

Age suitability: 10+
Batteries required: None

LEGO has released a new range of sets based on the anime series One Piece. One of our favourites is the Going Merry Pirate Ship set, which allows builders to explore the cabin, kitchen, workshop and more, all while navigating the high seas towards their next exciting adventure.

Buy LEGO One Piece The Going Merry Pirate Ship set for £119.99 at LEGO

Sylvanian Familes, from £5

Sylvanian families fairy castle
Selfridges

Recommended by: Selfridges and John Lewis

Age suitability: 3+
Batteries required: None

First created in 1985, Sylvanian Families are back! Appealing to children and adults alike, these adorable figures had a +228% increase in sales last year. Perhaps most appealing about them is the range on offer, from otters to bears and so much more.

Retailer Selfridges has chosen their entire Sylvanian collection to feature in their top 10 list, while John Lewis is promoting the Skytop Fairy Castle complete with swings, a life and a ton of mini-figures.

Hot Wheels Formula 1 Racing Grand Prix Track, £80

F1 Hot wheels track
Selfridges

Recommended by: Selfridges

Age suitability: 5+
Batteries required: 4x D batteries (not included)

You can now pre-order this brand-new Formula 1 Hot Wheels set, dropping on 1st September. Featuring three highly detailed F1 cars and a thrilling Grand Prix track, it's the perfect gift for petrol heads.

Buy Hot Wheels Formula 1 Racing Grand Prix Track for £80 at Selfridges

SMISKI mini figures, £12

smiski mini figures
Selfridges

Recommended by: Selfridges

Age suitability: 3+ Recommended for age: 15+
Batteries required: 4x D batteries (not included)

SMISKI are curious little creatures that hide in corners of the home and glow in the dark at nighttime. With 6 SMISKI variations in each series, including Yoga, Dressing, Moving, Work, Cheer and Exercising, each character presents a different personality and comes wrapped, making each unboxing a surprise.

Shop SMISKI Phosphorescent mini figures at Amazon

Labubu Pop Mart, £39.99

Labubu
Selfridges

Recommended by: Selfridges

Age suitability: 15+
Batteries required: None

Labubu's have taken the toy world by storm this year. The little fanged fiends have proved very hard to get your hands on, so we'd suggest heading over to one of Selfridge's pop up stores, or taking a look at Side Kicks.

Shop Labubu's at Side Kicks

BRIO 36114 Mega Spiral Set, £120

Brio train set
John Lewis

Recommended by: John Lewis

Age suitability: 3+
Batteries required: None

This advanced train set includes 63 modular track and support pieces, designed for builders to construct taller, more complex layouts. You can assemble impressive spiral-shaped tracks, intricate figure-eight loops or even towering multi-level track designs. It's not available yet, but will be in stock very soon.

Check out the BRIO 36114 Mega Spiral Set at Amazon

Wicked Students of Shiz 5 Small Dolls & Accessories, £24

Wicked dolls
Bargain Max

Recommended by: Argos

Age suitability: 4+
Batteries required: None

You can re-enact the entire Wicked movie with this pack of five dolls, they are: Glinda, Elphaba, Nessarose, Fiyero and Boq.

Buy Wicked Students of Shiz 5 Small Dolls & Accessories for £24 at Very

Steiff Jimmy Christmas Teddy Bear, £39.90

christmas teddy bear
John Lewis

Recommended by: John Lewis

Age suitability: 1 month
Batteries required: None

This adorable Christmas teddy is full of festive cheer with a tartan tie and Santa hat atop its curly head.

Buy Steiff Jimmy Christmas Teddy Bear for £39.90 at John Lewis

LEGO Disney Lucky & Penny 101 Dalmatians Puppies Set, £20

Dalmatians LEGO
lego

Recommended by: Argos

Age suitability: 6+
Batteries required: None

If your child is puppy-mad, try getting them this 101 Dalmatians LEGO set, made up of 268 pieces.

Buy LEGO Disney Lucky & Penny 101 Dalmatians Puppies Set for £20 at LEGO

LEGO Star Wars Wicket the Ewok Figure Building Toy, £110

Ewok LEGO
LEGO

Recommended by: Argos

Age suitability: 12+
Batteries required: None

Star Wars fans will also adore this LEGO Ewok recommended by Argos. It's made of 1,010 pieces and comes with an additional Ewok mini-figure.

Buy LEGO Star Wars Wicket the Ewok Figure Building Toy for £110 at LEGO

Fat Brain Toys Air Toobz, £140

Toobz toy
Argos

Recommended by: Argos

Age suitability: 3+
Batteries required: None

This toy offers house of experimentation and active fun. You can arrange the tubes and connectors in any way you can imagine, create loops and swirls, weave them under tables. Then, switch on the turbine and let the fun begin. Can you make the foam balls leap from one tube to the next, or hover in mid-air, or go around and around in an endless cycle?

Buy Fat Brain Toys Air Toobz for £140 at Argos

Hot Wheels City Ultimate Dual Dragon Transporter Toy, £55

Hot Wheels dragon transporter toy
The entertainer

Recommended by: Argos

Age suitability: 4+
Batteries required: None

Drive into battle with this Hot Wheels City Ultimate Dual Dragon Transporter and Cars Playset. After knocking out cars with the fire-breathing red dragon, unlock the smaller blue dragon and transform it into racetrack. The race track dragon has wings that you can flap like a real dragon and can scoop up cars to be stored in its bigger friend. The set comes with two cars included but can store up to 20 cars at a time.

Buy Hot Wheels City Ultimate Dual Dragon Transporter Toy for £55 at The Entertainer

Monster Jam Smash & Bash Gravedigger, £50

monster truck toy
JD Williams

Recommended by: Argos

Age suitability: 4+
Batteries required: 2 x AAA (not included)

This remote control Smash & Bash Gravedigger is made to withstand anything. No matter where your child drives it – into walls, on the patio, off a high shelf – this bad boy will live.

Buy Monster Jam Smash & Bash Gravedigger for £50 at JD Williams

Sticki Rolls Jumbo Studio Rolluxe Deluxe, £39.99

Sticki Rolls Rolluxe MFM Toy Awards 2025

Recommended by: Argos

Age suitability: 5+
Batteries required: None

Sticki Rolls were a huge hit last year and now they're back in a Jumbo Deluxe set! The all-in-one Sticki Rolluxe includes 500 stickers and 3 Jumbo Stickies in a stylish wearable handbag.

The coolest bag ever, I love it so much and I can’t wait to show all my friends when they come to play. I also can’t wait to stick the giant stickers up in my bedroom!
Child judge Elsie, 6 years old

Buy Sticki Rolls Jumbo Studio Rolluxe Deluxe for £39.99 at Smyths

Soccer Dash, £50

Soccer Dash

Recommended by: Hamleys

Age suitability: 5+
Batteries required: ‎3 x AAA batteries (not included)

The new interactive AI powered football trainer can be used indoors and out, solo or in teams and is designed to elevate your skills and drills. Featuring a smart ball and four smart targets, there are six
different games to play. The AI technology adapts to your skill levels and helps you build your core dribbling and essential ball control

Buy Soccer Dash for £50 at Amazon

Meccano 2-in-1 Race Car Construction Set, £28

car construction toy set

Recommended by: The Entertainer

Age suitability: 10+
Batteries required: 4x AAA (not included)

For those who need a challenge on Christmas Day, this toy set can be assembled into two different car designs complete with articulating doors, a multi-speed motor and LED piping for working head and taillights. It's ideal for giving your child a proper project with satisfying results.

Buy Meccano 2-in-1 Race Car Construction Set for £28 at The Entertainer

Snuggle Buddies Seb Sloth Soft Toy, £12

sloth soft toy

Recommended by: The Entertainer

Age suitability: From birth
Batteries required: None

Meet Seb Sloth! The ultra-chill, immensely cuddly sloth from Snuggle Buddies. This wholesome, slow-moving teddy is perfect for holding close and instilling your child with a sense of calm. Plus, it's made from recycled plastic which amounts to the equivalent of 15 plastic bottles, making it a sensible and sustainable choice.

Buy Snuggle Buddies Seb Sloth Soft Toy for £12 at The Entertainer

Early Learning Centre Wooden Little Town Train Set, £15

wooden train set

Recommended by: The Entertainer

Age suitability: 3+
Batteries required: None

Over 30 wooden pieces slot into this fun train set, perfect for your toddler's development! Made from sustainably sourced wood, the set includes pieces of track, the bridge, trees, signs and of course, a colourful train.

Buy Early Learning Centre Wooden Little Town Train Set for £15 at The Entertainer

Fuggler Festive Fuggs Gingerbread Man, £8

Screenshot 2025-10-20 115203

Recommended by: The Entertainer

Age suitability: 4+
Batteries required: None

It's Elf on the Shelf's naughty cousin! These Fuggler Festive plush toys are known for sneaking into your house at Christmas and causing mischief. There are several designs available including Gingerbread Men, Santa's, Reindeer and more.

Buy Fuggler Festive Fuggs Gingerbread Man for £8 at The Entertainer

We've more top toys, all tested and rated by parents and children including Best toys for 2 year olds, Best toys for 3 year olds, Best toys for 4 year olds and Best toys for 5 year olds.

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