Made For Mums Toilet & Bathtime Awards 2026: everything brands need to know
Entries are now open for the Made For Mums Toilet & Bathtime Awards 2026. Here’s how to enter, key dates, categories and FAQs.
The Made For Mums Toilet & Bathtime Awards 2026 are officially open, and it’s time to celebrate the products that make changing, washing and toilet training easier for families across the UK.
From nappies and wipes to bath toys and potty training essentials, these awards shine a spotlight on the brands parents genuinely trust. Judged by real families alongside the Made For Mums editorial team, they are designed to reflect real-life parenting, not lab-only testing.
Whether you’re an established brand or a newer name in the baby and toddler space, here’s everything you need to know about entering this year’s awards.
What are the Made For Mums Toilet & Bathtime Awards?
The Made For Mums Toilet & Bathtime Awards celebrate the very best products for changing, toileting and keeping little ones clean. They are part of the wider Made For Mums Awards programme, trusted by millions of UK parents looking for honest, experience-led recommendations.
All products are tested extensively by at-home parent testers and the Made For Mums editorial team, clocking up more than 1,000 hours of real-world testing each year.
Key dates for the Toilet & Bathtime Awards 2026
- Entries close: Monday 23 February 2026 at 11:59 PM
- Products must be available for judging: February to March 2026
- Deadline for samples to arrive: Monday 2 March 2026
- Shortlist announced: Monday 16 March 2026
- Winners revealed: Monday 23 March 2026
Categories for 2026
The Made For Mums Toilet & Bathtime Awards cover a wide range of everyday parenting essentials. Categories are subject to change, but currently include:
Nappies
- Best Disposable Nappies
- Best Reusable Nappies
- Best Nappies for Newborns
- Best Overnight Nappies
- Best Pull-Up Nappies
- Best Budget Nappies
- Best Swim Nappies
- Best Nappy Subscription Service
Wipes & changing
- Best Baby Wipes
- Best Reusable Wipes
- Best Nappy Rash Cream
- Best Changing Mat
- Best Nappy Disposal System
- Best Nappy Changing Accessory
- Best Changing Bag
- Best Changing Station
Potty & toilet training
- Best Potty Training Product
- Best Potty
- Best Travel Potty
- Best Toilet Training Seat
- Best Step Stool
- Best Toilet Training Accessory
- Best Potty Training Pants
- Best Mattress Protector
Bathtime
- Best Baby Bath
- Best Toddler Bath
- Best Bath Support
- Best Bath Mat
- Best Bath Thermometer
- Best Bathtime Toy
- Best Bath Accessory
- Best Bathtime Gift Set
- Best Bathtime Storage
Washing & skincare
- Best Shampoo or Wash for Babies
- Best Shampoo or Wash for Toddlers
- Best Baby Bubble Bath
- Best Products for Sensitive Skin
- Best Post-Bath Skincare Product
- Best Oral Care Products
Towels, eco & innovation
- Best Baby Towel or Robe
- Best Baby Washcloths
- Best Eco Toilet or Bathtime Product
- Best Innovation in Toilet or Bathtime
How much does it cost to enter?
Each entry costs £250 plus VAT. This fee is per product, per category, and is non-refundable. Brands can enter the same product into multiple categories by completing separate entry forms.
How judging works
All products are sent to two at-home family testers, and one sample is tested by the Made For Mums editorial team. Testing takes place over several weeks using a structured evaluation matrix to gather detailed, real-life feedback.
Shortlisted products receive a free Shortlisted logo to use on social media and websites ahead of the winners' announcement.
What winners receive
Winning or being shortlisted in the Toilet & Bathtime Awards comes with year-round benefits, including:
- Editorial coverage on MadeForMums.com with click-to-buy links
- Promotion across Made For Mums social channels
- Inclusion in product guides, newsletters and seasonal content
- Eligibility to license the official Made For Mums Toilet & Bathtime Awards 2026 badge for marketing and packaging use
In 2025 alone, Toilet & Bathtime Awards coverage reached more than 200,000 impressions, with hundreds of award-winning products sold via TikTok Shop.
How to enter
Brands can register and start their entry via the Made For Mums Toilet & Bathtime Awards entry portal. If you have entered in previous years using the same email address, there’s no need to register again.
If you have questions about categories, eligibility or the entry process, the Awards team can be contacted at awards@madeformums.com.
The Made For Mums Toilet & Bathtime Awards are your chance to put your product in front of a highly engaged parenting audience, backed by trusted, real-life testing!