With all eyes on the royal baby due imminently, the Duchess of Cambridge’s power to influence the nation has hit its peak, a fact that hasn’t been lost on TV presenter Beverly Turner.
Turner, who has a baby with Olympic rower James Cracknell, wants the Duchess to set a royal example and breastfeed her baby to stop figures falling further.
She wants the Duchess to harness her power with millions of women and encourage them to breastfeed their babies. Numbers of new mothers breastfeeding has fallen in England for the first time in a decade.
Beverly writes in The Telegraph: ‘We need women with power and influence to get their milky bosoms out and feed smiling in paparazzi pictures.
'Celebrity is depressingly powerful in dictating trends.
As if there wasn’t enough pressure on her already, what we really need is The Duchess of Cambridge to get her Royal orbs out to feed our future monarch. And to be applauded – not seethed at – for doing so.'
Beverly believes that breastfeeding is rapidly losing any sense of normality because of powerful cultural forces.
She writes that young mothers aren't willing to breastfeed because they don't deem it 'cool' or 'sexy' and think their boyfriends won't like it.
It is not known whether Kate will indeed breastfeed but in a break with tradition she will not employ a maternity nurse. She will also move in with her mother when the baby is born and will remain there for an estimated six weeks.
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