A new study, commissioned by Disney, has revealed that less than a third of UK parents read to their children every day.
After surveying 1,000 parents and grandparents of children aged six and under, the poll has exposed British adults’ lack of storytelling prowess.
Despite the fact that 51% of respondents agreed storytime allowed them to spend quality time with their child and 47% said their children enjoy having books read to them, 29% of parents admitted they are too tired for stories, and the same percentage felt they got home from work too late to read to their kids.
The poll, conducted for the launch of Disney’s Winnie The Pooh Storytelling Academy also found that 67% of parents and grandparents feel modern technology in the home distracts them from storytelling.
Celeb mum Zoe Ball helped to launch Disney’s new online resource, which aims to bring back the art of storytelling with tips and confidence-boosting advice for parents.
Zoe, mum to Woody, 10 and Nelly, 2, said, “When I was young my dad would enthusiastically read tales of Winnie The Pooh, Piglet, Tigger and friends to me, and put on daft voices to really bring the story to life.
“These are memories which I treasure, and now I can share those special bedtime stories with my own children”.