12 of the best toy collectibles

Our child testers have rated a host of collectible toys, so that you can see which little friends are the best ones to unwrap, dissolve, discover and collect

Toy Awards Best Collectibles

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From hatching eggs to soft animals rolled up like tacos, collectible toys in all shapes and sizes are having a major moment right now and it’s easy to see why – they’re seriously fun. Kids can amass, unwrap, unhatch and discover them buried in a pot of gloop/putty/foam (delete as appropriate) – the art of collecting is practically a sport!

The best ones spark off plenty of imaginative play after all the excitement of the reveal is over – and give children an unwavering obsession to get the next one in the set. Eventually they’ll build into a collection of toys to treasure.

Prices can vary considerably, so it’s worth considering the potential costs in the long run if your little one wants to build up a vast collection, as well as the length of playtime they’re likely to get out of each.

Here’s our pick of the best toy collectibles…

1. WowWee Lucky Fortune, £4.99 – best for sharing with friends

Age: 4+

Awards: MadeForMums Toy Awards 2019 Best Collectible Toy – Gold

What it is: A hard fortune cookie that doubles up as a keyring and contains a sweet charm bracelet. There are over 100 different bracelets to collect and four levels of rarity as well as a coveted Ultra Lucky real gold-dipped four-leaf clover bracelet. The pack also contains a collector’s guide to track the bracelets you get.

Why we love it: The surprise factor was the biggest hit with these fortune cookies – our testers loved finding out which bracelet they had cracked open and what its level of rarity was.

The bracelets themselves are surprisingly good quality for their bargain price tag and there’s a social element to this toy as they’re also sold in larger packs to enjoy with friends and they’re great for swapping.

From the makers of Fingerlings, the WowWee Lucky Fortune bracelets are already a runaway social media success and they proved a massive hit with our testers.

MFM tester Victoria, mum to Neve, 9, says: “The little sayings on the paper inside the fortune cookie were lovely. Neve loves the idea she could find a golden 4-leaf clover!”

Available from: Amazon, Tesco and Argos

2. Playfoam Pals Wild Friends, £6 for 2 – best for foam fans

Age: 5+

What it is: A 6cm x 9cm Playfoam-filled pod with a surprise wild animal pal hidden inside. There are 12 to collect, as well as a ‘rare’ gold version of each. The Playfoam itself is mouldable, mess-free and endlessly reusable as it doesn’t dry out.

Why we love it: The reasons our testers are so passionate about Playfoam Pals Wild Friends, last year’s Gold award winner, are twofold – the animals are cute and nicely gender-neutral – it’s also fun how you can pop apart their heads and bodies for a bit of mix-up fun.

The Playfoam: a handful of squishy, squashy, glittery stuff to mould and sculpt, is a nice bonus and one of the biggest reasons our testers wanted to get more.

Similar in style to Pop Pops slime (below), you don’t have the smashing element to Playfoam Pals and it’s foam rather than slime, but there are two bigger animals inside and there are only 12 to collect rather than Pop Pops’ 120, so it’s more achievable to complete the set.

MFM tester, Elizabeth, mum to William, 5, says: William loves unearthing the Playfoam Pal from inside its little nest, and derives endless entertainment from moulding the Playfoam into nests, beds, beings, furniture etc… You name it, he’s made it!”

Available from: Amazon, Learning Resources and LilBitsLimited

3. Pop Pops, £2.99–£14.99 – best for different budgets

Age: 5+
Awards: MadeForMums Toy Awards 2019 Best Collectible Toy – Silver

What it is: Slime capsules, or ‘bubbles’, that you pop, squish and smash open to reveal a teeny tiny, cute character inside. There are two collections – Snotz and Pets and there are 60 characters to collect for both and four levels of rarity. You can buy the bubbles in 3, 6 and 12 packs, as well as the Pop Pop Snotz Slammer Hammer playset and the Pop Pops Pets Petropolis Carousel.

Why we love it: There’s lots for little ones to love about Pop Pops, our 2019 Silver award winner. Parents report the slime is great quality and children enjoy the different levels of play – first, when they smash open the bubble, then discovering the character and its rarity and lastly playing with the slime and character together.

There are also different packs to buy for different budgets, which was a big winner all round. The Slammer Hammer and Petropolis Carousel both add yet another dimension to playtime and each double up a storage solution for the figures and the slime.

MFM tester, Kelly Walker, mum to Edward, 7, says: “You get lots of the bubbles to use with the hammer and carousel pack. Edward has already asked ‘Can I save my money to buy lots more?’ A great buy.”

Available from: Amazon, The Entertainer and Very

4. Baby Born Surprise, £11.99 – best for the surprise factor

Age: 3+
Awards: MadeForMums Toy Awards 2019 Best Collectible Toy – Bronze

What it is: An egg-shaped container that holds a beautifully wrapped Baby Born Surprise doll – you can’t tell from the outside which doll you’re getting, so her identity is a surprise. Each doll comes wrapped in a charming fabric cocoon and there are 12 to collect, including a unicorn, duck and superhero. There’s also a bottle and a birth certificate that can be filled out with every doll.  

Why we love it: The potential for play here is excellent and from the initial unwrapping of the doll there are many discoveries to find, which made our little testers very excited – revealing the gender, eye colour (the doll comes with eyes closed – you use water to reveal the colour, another nice touch), birthday and name.

The doll can be fed with a bottle, then it wets its nappy to reveal a colour-changing pattern – check the birth certificate and the pattern will tell you what your doll’s favourite food is.

Tara, MFM Content Editor and mum to Bodhi Rae, 7, says, “My daughter loves these and plays with them often – she has 4 and keeps them all in their little sleepsuits, bathes them, and she loved working out their name. She really enjoyed pouring water on to reveal their eyes and nappies. As they’re small she carries them everywhere.”

These dolls score high on the cute factor and little ones also love the different hairstyles (there are 21). It’s not the cheapest of collectibles if you are planning to buy more, but there’s no denying their power to captivate little ones.

Available from: Amazon, Argos and Smyths Toys

5. Fingerlings Light Up Narwhal, £15 – best for interaction

Age: 5+

What it is: A new variation on the bestselling baby monkeys that cling to your finger, move and talk – this narwhal is the brand’s latest release to put kids in a spin. It blinks, flaps its tail and makes noises in response to motion, its horn changes colour based on its mood and it can kiss your cheek.

Why we love it: This is a sweet twist on an already-very-cute interactive collectible and children are undoubtedly enchanted. There are 4 colours to collect and the level of interactivity is surprisingly good – the motion sensors encourage little ones to wave their narwhal in the air and the kisses the narwhals give out get bigger and louder the longer you press their faces to your cheek.

When you pet them, they flap their tails and blink their eyes in a motion that’s pretty adorable and lifelike and they even seem to have their own fun personality, which children can’t get enough of. 

Available from: Amazon, Argos and The Entertainer

See more narwhal-themed toys here

6. Hatchimals CollEGGtibles Pixies, from £8 – best for accessories

Age: 5+

What it is: Hatchimals have been on the toy scene for some time and the next generation comes in the form of Pixies – a hatchable egg that contains a mystery pixie and 3 accessories. Hold it in your hand until the purple heart turns pink and the shell is ready to crack. There are 4 styles of egg to choose from and 8 pixies to collect.

Why we love it: The characters are very cute to collect and, as most children squealingly demonstrate, no matter how many times you make it happen, the hatch is always exciting.

The egg doubles up as a pixie bed and display stand, plus you can store the 3 accessories the pixie comes with inside. Talking of the 3 accessories, children were thrilled to find these and play with them – from hair bows to handbags.

The Hatchimals CollEGGtibles Pixies are similar in concept to Baby Born Surprise, though not quite as expensive and less sophisticated. Still, there’s no denying that the action of cracking the egg never gets old.

Available from: Amazon, Argos and The Entertainer

7. Hasbro’s Lost Kitties, £4.99 – best for animal lovers

Age: 5+

What it is: A mini milk carton containing play clay with a kitten, 2 accessories and a meme sticker buried inside. There are over 100 Lost Kitties characters to collect.

Why we love it: All our child testers loved burrowing through the squishy play clay – and enjoyed having that to play with afterwards, as well as their Lost Kitty.

Similar in idea to Pop Pops, which are cute characters buried in slime, and Playfoam Pals, animals buried in foam, Hasbro’s Lost Kitties sits at the higher end of the price scale compared to the other two, but our testers all agreed they were great value for money considering the amount of play they got from them.

MFM tester, Sarah, mum to Evelyn, 6, says: “Evelyn loves this and was surprised when she kept finding more things in the dough. She loves the different characters available and pretends the dough is spilt milk. You get a lot for your money with these.”

Available from: Amazon, Smyths Toys and The Range

8. Cutetitos Babitos, £7.99 – best for younger collectors

Age: 3+

What it is: A collection of 12 stuffed animals wrapped up and hidden in lovely mini taco blankets.

Why we love it: The suspense before unwrapping the mini taco blanket is intense for children and excitement reaches fever pitch as they finally discover which animal they’ve received – it’s a lovely moment. The animals wear either a blue or pink nappy to indicate whether they’re a boy or girl and there’s also a card included with each Babito that lists its name, species, birthday, and gender. Another surprise and discovery collectible like many on our list, the Cutetitos Babitos are most similar in look and feel to Hasbro’s Lost Kitties and both are the same price.

Babitos are aimed at a slightly younger audience however and parents report that the toys are really soft and cuddly. Whether your child gets Quackito the Duckito, Stinkito the Skunkito or Chipito the Chipmunkito, one thing’s for sure – they’ll be hooked!

Available from: Amazon, John Lewis and The Entertainer

9. Maisto Angry Birds Hatch and Race Eggs, £3.99 – best for movie fans

Age: 3+

What it is: A surprise package that contains an Angry Birds egg with a buildable race car inside. There are 6 cars to collect, which include all your favourite Angry Birds characters, and all parts can be stored in the egg afterwards.

Why we love it: If we’ve learnt anything about kids toys in recent years it’s that anything shaped like an egg with a surprise inside is a guaranteed winner and the Maisto Angry Birds Hatch and Race Eggs are no exception.

Our mini testers loved the finished car and its feathered driver, but building it was slightly too tricky for little hands, so parents had to step in. The car parts are compatible with each other, so cars can be mixed and matched which is a nice feature and our testers had fun creating new racing machines.

At £3.99 they’re not the most expensive buy, although they have fewer features of some of the other pricier collectibles. Big fans of Angry Birds won’t fail to be enthralled though.

Available from: Tobar

10. Zuru Rainbocorns, £24.99 – best for a beautiful gift

Age: 3+

What it is: A large (28cm) cuddly creature with a unicorn horn, sparkly sequinned heart centre complete with secret message when swiped and a tuft of rainbow hair. Each Rainbocorn comes with a surprise Booboocorn: a miniature collectible baby Rainbocorn hidden inside another secret egg. There are 11 Rainbocorns to collect and unhatch.

Why we love it: Well, this is a soft toy that combines unicorns, unhatching, secret messages, surprises and collecting – enough said!

A Silver winner in 2018’s Best Soft Toy category and also an Editor’s Choice Award, at £24.99, they’re the highest priced collectible on our list. However, compared to the next most expensive, Fingerlings Light Up Narwhal, £15, there’s also more to them.

They’re a lot bigger and they have a number of accessories included in the package, from stickers to gloop, and the animals themselves are undeniably popular – from the gorgeous Pandacorn to the rare golden Flamingocorn – and not to mention the delightful Booboovorn, they’re a big hitter with kids everywhere.

Available from: Amazon, Argos and Smyths Toys

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