Moral fashion

Dressing your tot needn't cost the earth - or ruin it either. Gone are the days of dull and dowdy hemp printed clothing and scratchy fabrics - eco fashion officially rocks.


Ethically made using organic sources such as cottons, bamboo and recycled materials, there's now a wealth of eco-conscious, environmentally friendly brands offering stylish wearable clothing for all the family.

We've tracked down the best of the eco-friendly fashion brands for tots so you can shop til you drop - without the guilt.


Pili Pala

Striped dress, £23, by Pili Pala.

Available from ages 6 months - 4 years.

Striped harem pants, £17.50, by Pili Pala.

Available from ages 6 months - 5 years.

Made from the softest organic cotton, recycled and bamboo fabric, these gems are all manufactured in Wales and England meaning air miles are minimised.


Animal Tails

Baby Blue Whale tee, £18.95, Animal Tails.

Available from ages 0-24 months.

Ring tailer lemur romper, £15.95, Animal Tails.

Available from ages 0-24 months.

British Soil Association certified ethical and organic children's and babies clothing featuring fantastic original artwork of endangered species. Each design comes with its own delightful hang-label telling the story of the animal it features.



Blue pig tee, £15, by Piccalilly.

Available from ages 18 months - 2 years.

Made with GOTS (fairtrade) certified organic cotton and dyed with environmentally friendly dye which is pesticide and chemical free.



Buzzy bee shoes, £18, by Bobux available at Ollipops.

Available from newborn.

Non-toxic Bobux Eco-leather has been tested and conforms to and exceeds British Safety Standard BS 5665 and EU Safety Standard EN 71.


Organic for Kids

Ladybird romper suit, £16.90, by Organic for Kids.

Available from ages 0-12 months.

Organic for Kids has a Soil Association certificate and uses ethically traded materials and fabrics.



Cornish blue daisy dress, £26, by Frugi.

Available from ages 2-6 years.

All Frugi clothing is made from 100% knitted and woven organic cotton which is ethically sourced and manufactured.



Bamboo flower booties, £30, by Nyoki.

Available from ages 0-3 years.

Crochet collar, £20, by Nyoki.

Available from ages 0-3 years.

All Nyoki goods are made from 100% bamboo and are naturally dyed, hypo-allergenic, anti-bacterial and thermal regulated. The collar is 100% soft cotton yarn, organically sourced and reusable.


Green Baby

Raglan Playsuit, £16, by Green Baby.

Available from ages 0-18 months.

All Green Baby items are made with 100% organic cotton and produced via a fair trade project in India.


Little Green Radicals

Panda print dress, £19, by Little Green Radicals.

Available from ages 1-4 years.

Made from 100% supersoft organic fairtrade cotton


Green Eyed Monster

Rainforest Baby tee, £16, Green Eyed Monster.

Available from ages 0-2 years.


All made from super soft organic cotton and non-toxic finish, using YKK nickel free poppers.