In a nutshell

A comfortable and versatile value option that will really appeal to any mum or mum-to-be on a budget

What we tested

  • Comfort
    A star rating of 5.0 out of 5.
  • Support
    A star rating of 4.5 out of 5.
  • Ease of use
    A star rating of 5.0 out of 5.
  • Discreetness
    A star rating of 4.5 out of 5.
  • Style
    A star rating of 4.5 out of 5.
  • Worth the money
    A star rating of 5.0 out of 5.
Overall Rating
A star rating of 4.8 out of 5.


  • Super comfy, good value budget buy, adjustable back fastners


  • Limited sizes, functional rather than fashionable

Every pregnant woman or breastfeeding mum needs a wardrobe staple when it comes to underwear and the Emma Jane Next Generation Seamfree nursing bra might just be the one.


The Next Generation Seamfree nursing bra (Style 361) is a new release from UK maternity and nursing lingerie specialists Emma Jane and is the company’s first seamfree product. True to form, Emma Jane has designed a price-conscious garment that rolls comfort, support and value into one, making it a real contender to more expensive seamfree bras on the market.

Machine washable at 40 degrees, the Emma Jane Next Generation Seamfree nursing bra is available in four sizes from 32-38 and three colours: black, white and skin. As well as being seamfree, and therefore more comfortable for nursing mums with sensitive boobs, the bra features a fairly wide knitted underband and the cups fit snugly and smoothly.

The shoulder straps have restricted stretch to improve support but, should you need it, a bra extender (586) can be bought separately.

What we love

I tend to favour sporty and T-shirt bras anyway so it was great to find a pregnancy/nursing version with a neckline neither too scooped nor too high that also featured a proper bra fastener. The Emma Jane Next Generation Seamfree nursing bra comes with four back fasteners that you can adjust to your changing ribcage size. For me, this really marks it out from other seamfree styles, which often have to be pulled over the head.

The Emma Jane Next Generation Seamfree nursing bra is a bit of a time-saver, too. On a busy day (when pre-baby mornings deciding which bra works best with your outfit are a distant memory) the new Emma Jane bra has become a reliable option. I’ve worn it with T-shirts, blouses and jumpers, always finding the shape works and the drop cups easy to access for breastfeeding. It scores highly on comfort, too, and could also be worn overnight as a sleep bra.

Although I only tried this bra once breastfeeding was underway, Emma Jane says it’s suitable for pre-birth, too. I have several maternity-only bras that became defunct the moment my son was born so for those mums wanting an economic option that will last the distance, the Emma Jane Next Generation Seamfree nursing bra should work for you.

Similar seamfree bras available, especially lighter coloured ones, are often criticised for being too thin and not providing adequate coverage for a breastfeeding mums’ darker nipples. The bra I tested was black but the fabric seemed sufficiently thick for this not to be a problem with the white and skin versions.

Finally, the price is certainly appealing. The bra retails at just £10 and is more competitively priced than many other similar options.

What to watch out for

The style is not for everybody. I like a sporty type bra anyway but for women who prefer frills, lace and underwire, the seamfree will still feel like functional rather than fashionable underwear. The ruched centre takes some of the plainness away.

Who is the Emma Jane Next Generation Seamfree nursing bra (Style 361) best for?

Pregnant and nursing mums after moderate support, a smooth look and comfort at a pocket-friendly price.


MadeForMums verdict

The Emma Jane Next Generation Seamfree nursing bra is a great basic that will get your pulse racing if you’re on a tight budget. Ideal for pregnancy as well as for breastfeeding mums, you can really get your money’s worth out of this comfy, adjustable option.

Product Specifications

BrandEmma Jane
ModelNext Generation Seamfree nursing bra (Style 361)
Available sizes32-38, one cup only (fits B-F)
Mechanism to allow feedingDrop cup
FasteningBack fastening with hooks
Made from90% Polyamide, 10% Elastane
Washing instructionsMachine washable
  • Seamfree
  • Restricted stretch on shoulder to enhance support
  • Drop cups
  • Four back hooks for adjusting chest size
Optional extrasBra extender (product number 586) to extend length of bra