In a nutshell

Simple in design, the Gro Clock will appeal to stylish parents, and its message 'get up when the sun comes up' is easily grasped

What we tested

  • Ease of use
    A star rating of 3.0 out of 5.
  • Effectiveness
    A star rating of 4.0 out of 5.
  • Fun for kids
    A star rating of 4.0 out of 5.
  • Design
    A star rating of 5.0 out of 5.
  • Durability
    A star rating of 5.0 out of 5.
  • Worth the money
    A star rating of 3.5 out of 5.
Overall Rating
A star rating of 4.1 out of 5.


  • Nice design, LED screen appeals to children, accompanying book reinforces the message


  • Fiddly to set up initially

The Gro Clock uses a simple maxim of ‘Stay in bed until you see the sun’ to encourage early rising toddlers and children to stay in bed a bit longer (so us parents can have a bit of lie-in!).


The Gro Clock comes from The Gro Company (previously known as the Gro Group), who brought us the Grobag baby sleeping bag, so they have a good pedigree of providing what parents want.

The design of the Gro Clock is very simple, and reminiscent of the iconic design of Apple products. In simple white, with a blue LED screen, it’s very different to other clocks of its ilk, which feature bright colours and cartoon characters.

What we love

Arron, 3, was very attracted to the bright screen with its moon and sun design. This simple design is teamed with a simple maxim of ‘wake up when the sun comes’. It’s easy to set an accurate design, because the clock has a digital format, and there’s a ‘nap-time’ feature, too.

The Gro Clock comes with a charming little book about a farm that explains how you need to wait until the sun comes up to get up, which is a useful addition to just explaining how it works to a child. And another plus for me is that the clock plugs into the mains, rather than running on batteries.

The Gro Clock has been more encouraging than any of the other clocks I have tried in the bid to get Arron to stay in bed longer – we’re not really there yet, but I’m going to continue using it to see how it goes.

What to watch out for

Setting up the Gro Clock is fiddly. I didn’t find the setup all that simple and I did lose my patience. Following the instructions in the pamphlet, I kept trying to get to the setup screen and it seemed to be more luck than judgment when I got it. Once I’d got the hang of it, I calmed down – but I recommend taking your first look at the Gro Clock without the children around!

The Gro Clock is pretty pricey – you’ll find it costs around £39.99. But if you’re desperate for a bit more sleep it could be worth the money!

Who is The Gro Company Gro Clock best for?

Sleep-deprived parents who like simple design and extra shut-eye in the mornings!


MadeForMums verdict

The Gro Clock aims to encourage early risers to stay in bed longer with a dual-pronged attack, using a storybook alongside the clock to encourage children to stay in bed until the sun comes up. If it works for your toddler, it’ll be worth the price.

Product Specifications

BrandGro Company
ModelGro Clock
Suitable for
Child age (approx)2 years to 6 years
Power supplyMains
  • Optional electronic beep for alarm sound
  • LED screen brightness can be adjusted
  • Key-lock feature
  • Silent operation
  • Daytime nap mode