Tonies Black Friday deals are here but there's not long left to save as the Toniebox sales end today.

Even though Black Friday is officially behind us, the sales are still sticking around thanks to Cyber Monday. Tonies are still offering 20% off everything + a free gift when you spend £20, including 20% off the brand new Toniebox 2.

Other retailers like Natural Baby Shower, John Lewis and Currys also have similar deals worth checking out, including some price matched deals on the Toniebox 2.

You can also save on the Toniebox 2 by picking up a bundle with Tonies and accessories. You can already find some of these on the official Tonies website such as the Toniebox 2 + Tonie + ToniePlay + Controller Bundle for £95.99.

The new Toniebox 2 won gold at this years toy awards picking up right where the original Toniebox left off. "Veronica is delighted with her Toniebox," said Paulina, mum of child judge Veronica, 3 years old. "She particularly likes the games so I'm glad that functionality was added! We've had it for a couple of weeks and it's still the first toy she wants to play when she wakes up and when she comes back home from preschool."

This was a sentiment echoed by the MadeForMums Toy Awards team when they awarded the Toniebox 2 gold. "The Toniebox 2 has updated features but still retains the charm and innovation that made the first one so iconic, and proves to be just as much a hit with our child testers as the original, if not even more so!"

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We've rounded up some of our favourites to help you save, including some of our favourite bundles that make a great way to kick start your child's Tonies collection.

We've also put together a page with some of the best Yoto Black Friday deals to save if you'd prefer to buy a Yoto over a Toniebox.

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When does the Tonies Black Friday sale end?

The Tonies Black Friday sale officially kicked off on the 19th November and is set to end on the 1st December 2025. Tonies currently have a count down on their website, which indicates that there is over 15 hours remaining of the sale as of writing indicating that the sale ends at midnight on Cyber Monday (1st December 2025).

Tonies Black Friday deals to shop today

Toniebox 2 Starter Set | £94.99 £75.99 (save £19 or 20%)

tonies Toniebox 2 MFM Toy Awards 2025

The brand new Toniebox 2, with all those fancy new features, is still 20% off at Tonies for Black Friday making now the best time to buy.

Similar deals can be found at Natural Baby Shower, Very and Boots, though they are coming in slightly more expensive than through the official Tonies site. That being said, starter sets from all 3 of these retailers do also include a Creative Tonie figure which retails for £11.99 and isn't included with the starter set discounted through the official Tonies store.

As it stands, sales are still live at all the retailers below but we do expect many of them to end today as Cyber Monday marks the end of the Black Friday sales period. So, if you've been on the fence about picking one up, now is the time to buy.

Toniebox 2 + Tonies mix-and-match bundle | from £136.96 £103.99 (save £32.97 or 20%)

Toniebox 2 Julia Donaldson bundle

If you're looking to jump start your child's Tonies collection alongside the launch of the new player, then this bundle is the best way to do it.

You can get the new Toniebox 2 in a bundle with either 3, 5 or 7 Tonies, which you can select. Choose from a range of 124 Tonies including Paddington, Lilo & Stitch, Frozen and more alongside one of the brand new players (in glorious new Sky Blue, Cloud Pink, Tropical Teal or Moon Grey colours).

Like the Black Friday deals on the Toniebox 2 on its own, these offers on bundles are still available, ending at the same time as the wider Tonies Black Friday sale.

Toniebox 2 + Tonie + ToniePlay + Controller | £142.96 £95.99 (save £46.97 or 33%)

toniebox 2 light ring

For £95.99, the normal price of a Toniebox 2 on its own, you can get a Toniebox 2 with a brand-new Tonie and a ToniePlay Controller of your choice. Tonie options include family favourites like Tigger, Pooh, Moana and members of the Paw Patrol.

Natural Baby Shower are also offering a 'Create Your Own ToniePlay' bundle, allowing you to choose which of the ToniePlay games you include.

20% off ToniePlay Games

disney quiz kingdom tonieplay game

ToniePlay games are still discounted for Black Friday but the deals end at midnight tonight as Cyber Monday draws to a close.

The brand new ToniePlay Games are also on offer for Black Friday with up to 20% off. They make for the perfect way to expand the functionality of your Toniebox 2. My personal favourite has to be either the Paw Patrol - Adventure Bay Rescue Heroes or the Disney Quiz Kingdom game.

As we pointed out in our Toniebox 2 review, "The games don't feel cheap, continuing the detail and quality Tonies are known for with a colourful, thick cardboard game mat as well as an overlay for the top of the Toniebox."

"I played the Paw Patrol game which has you choose the best pup to help with a particular emergency using one of 6 pup cards and then help them out by using the dial and button to perform tasks," Matt continued in his review. "Considering the limited input methods available, it is remarkably varied in what you can do, keeping it from feeling stale."

Toniebox 2 Create Your Own Bundle | from £129.97 £99.99 at Natural Baby Shower (save £29.98 or 23%)

Toniebox 2 Peppa Pig bundle

Natural Baby Shower are also offering a create your own bundle with the Toniebox 2 at similar prices to the deals found through Tonies directly. The major difference between the 2 retailers is the inclusion of the Creative Tonie figure in bundles purchased through Natural Baby Shower.

Get 20% off Tonies

Tonies dinosaur
Tonies

At Tonies you can currently save 20% on their Tonies range including new figures from Wicked and Ms. Rachel.

20% off Tonies Audiobooks

narnia tonie

Tonies also have an amazing range of audio books including stories from Roald Dahl, Enid Blyton and C.S. Lewis' Chronicles of Narnia and they're all 20% off too.

Get 20% off Toniebox 2 Sleeves

toniebox 2 sleeve

One of the coolest new accessories you can get for the Toniebox 2 are the brand new sleeves, which allow for even more personalisation. They're currently 20% off on through Tonies and 15% off at Very.

Toniebox 2 Starter Set and 4 Julia Donaldson Characters | £159.97 £144.98 (save £14.99 or 9%) at John Lewis

tonies julia donaldson bundle

This Julia Donaldson bundle at John Lewis is a great way to kick start your child's Tonies collection while saving some money.

Tonies Bluetooth Headphones | £27.99 £22.39 at Tonies (save £5.60 or 20%)

tonies headphones

With 40 hours of wireless playback and easy NFC pairing, the official Tonies headphones make for a great companion to the Toniebox 2. And this Black Friday, they're 20% off alongside a few other accessories through the Tonies website directly.

They come in a range of colours and include volume limits to ensure your child's hearing is protected.

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Make sure you also take a look at the best teen advent calendars and the best Oodie Black Friday deals.

Authors

Olivia Garrett
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