Will the Yoto player go on sale this Black Friday?

The Yoto Player is a perennial favourite every year thanks to its unique blend of child-first design and the wide variety of content available via Yoto cards and beyond. It won Gold at the MadeForMums Toy Awards 2025 and for very good reason.

This year, the competition is stiff following the launch of the Toniebox 2 but we still love the Yoto Player and its sleek, modern design, easy-to-use controls and fantastic array of free content. If you're after a good kids music player, you can't go wrong with the Yoto Player.

Given the ongoing cost-of-living crisis, sales events like Black Friday are becoming increasingly important to families. A recent YouGov report showed that 1 in 3 Britons are likely to shop the Black Friday sales, with tech products like the Yoto amongst the most popular purchases. The report also showed 38% of respondents wait for sales events like Black Friday to make larger purchases.

All of this leaves us with the question, when will the Yoto Player Black Friday sale kick off?

If you're after a Toniebox 2, check out our Toniebox 2 Black Friday guide.

What is a Yoto Player?

The Yoto Player is a children's audio player designed to play audio such as music, books and podcasts through small credit card-shaped Yoto cards.

The Yoto library is vast, including everything from Harry Potter to the hit K-Pop Demon Hunters soundtrack. It includes a pixelated screen that displays the time, weather and small graphics related to the audio that's playing. Yoto also have a bunch of free audio, including the Yoto Radio and Yoto Daily podcast, as well as the ability to upload your own audio to cards ready to be played on the Yoto Player.

For more on the player itself, check out our Yoto Player review and if you're torn between a Yoto Player and a Toniebox, check out our Yoto vs Tonies article to help you choose.

Do Yoto do a Black Friday sale?

Yes. Yoto do normally run a Black Friday sale. Last year, the sale started around a week before official Black Friday, which takes place on the 28th November. In previous years, this has included deals on both the Yoto Player and the Yoto Mini as well as other accessories like headphones and sleeves.

You'll also usually find Yoto Player deals at other retailers like Amazon and Natural Baby Shower, which usually start earlier in the month.

Early Yoto Player Black Friday deals to shop today

Yoto Player 3rd Generation | £89. 95 £85.45 (save £4.50 or 5%) at Natural Baby Shower

It's early doors this Black Friday month so the deals are a little softer than we expect they will be as time goes on. We do expect Natural Baby Shower to match any deals launched by Yoto closer to the main Black Friday date, so be sure to bookmark this page as we keep it updated with more deals.

Yoto Player 3rd Generation |£89. 95 £85.45 (save £4.50 or 5%)

Yoto Mini Player | £59.95 £56.95 (save £3 or 5%) at Natural Baby Shower

Natural Baby Shower is always a great retailer if you're looking for a saving and, though this deal isn't a major discount, we will keep track of the price and let you know as soon as we've seen it cheaper either at Natural Baby Shower or another retailer.

Yoto Mini Player | £59.95 £56.95 (save £3 or 5%) at Natural Baby Shower

Yoto Player bundles to shop today

Yoto Content Bundles | £153.91 £138.49 (save £15.42 or 10%) at Yoto

Yoto themselves have a range of bundles on offer that are a great way to save. You can get a Yoto Player alongside a bundle of different cards for a discounted price.

• Yoto Player + The Zog and Friends Bundle | £153.91 £138.49 (save £15.42 or 10%) at Yoto
• Yoto Player + Harry Potter 1-3 Bundle | £143.96 £129.49 (save £14.47 or 10%) at Yoto
• Yoto Player Ultimate Bundle | £204.95 £184.45 (save £20.50 or 10%) at Yoto

Yoto Player Bundle - Make Your Own Cards | £102.90 £92.61 (save £10.29 or 10%) at Natural Baby Shower

A great way to personalise your Yoto Player is to create your own cards. Upload any audio, we know some parents who record special messages from grandparents, and it immediately becomes a unique keepsake to add to your child's Yoto collection. This bundle from Natural Baby Shower is a great way to get started making your own Yoto cards.

Yoto Player Bundle - Make Your Own Cards | £102.90 £92.61 (save £10.29 or 10%) at Natural Baby Shower

Yoto Mini Bundle - Zog and Friends Collection | £84.90 £76.41 (save £8.49 or 10%) at Natural Baby Shower

You can also pick up this great Yoto Mini bundle that includes the Zog and Friends Collection by Julia Donaldson over at Natural Baby Shower. With 6 cards, this bundle is the perfect way to kick off your child's Yoto collection.

Yoto Mini Bundle - Zog and Friends Collection | £84.90 £76.41 (save £8.49 or 10%) at Natural Baby Shower