MadeForMums Toy Awards 2025: Winners revealed!
After hundreds of hours of testing and playtime with real families, we’re thrilled to reveal the results of the MadeForMums Toy Awards 2025!
Our community of parents and child testers have built, read, scooted, crafted, cuddled and played their way through hundreds of toys to uncover the very best for babies, toddlers, preschoolers and kids. Each toy was assessed for fun, play potential, value for money and sustainability, and only the most loved made it to the top.
Spanning over 40 categories, including our coveted Editor’s Choice awards, the MadeForMums Toy Awards celebrate the toys that truly deliver joy, creativity and quality play.
This year, we’re also proud to reveal our Top 10 Toys of 2025, the highest-scoring toys across all categories, loved most by our child testers and their families.
👇 Don’t forget to scroll down to see all the winners from every category and discover even more brilliant toys that earned our testers’ seal of approval!
Our Top 10 Toys of 2025!
1. Jurassic World Rebirth: Dolores Deluxe Puppetronic
"I would definitely play with Dolores again, she is one of my favourite toys now. I'm really wowed that the tiny remote can control so much of the dinosaur. I love the part where you can make her eyes wink and her mouth move up and down. I love when you pat her head and she makes noises and that she can go on your shoulder and move her head."
— Child judge Harry, 8 years old
2. Little Lolly® Wooden Magnetic Fishing Toy - Alphabet Version
"Pearl has enjoyed playing with the alphabet fishing game. Pearl was so proud of herself when she got the order right and was using the fishing rod to order them. If she got one wrong, she would then recognise and remember for next time. She has also made up multiple games using the fish and has ordered them in different ways. This toy is great to encourage thinking and speaking."
— Laura, mum of child judge Pearl, 5 years old
3. Baby Annabell Interactive Doll 43cm
"Baby Annabell offers a very rich, interactive play experience. My daughter has played for hours, she takes her out in a pram, she puts her to sleep in a bed or a cot and has even introduce her baby to her baby brother. She’s taking the role playing very seriously and you can see that she’s having a lot of fun and enjoying pretending to be a mum."
— Andrea, mum of child judge Camilla, 3 years old
4. Coyote by Exploding Kittens
"Maryam thought the Coyote game was absolutely brilliant. She described it as a fun card game and perfect ice breaker game. She loved the coyote design on the back of the cards and absolutely loved the actions that had to be done."
— Celine, mum of child judge Maryam, 14 years old
6. Campfire Chatmallows™ Storytelling Set from Learning Resources®
"There are never ending options to play with this toy, so many stories to share and different ways to play. My son enjoyed it quite a bit once he got to know the instructions and how to play. He was very creative coming up with stories and got excited when sharing."
— Anam, mum of child judge Haadi, 5 years old
7. Thomas & Friends™ Load & Launch™ Barrel Delivery Set
"Our 3 year old has hardly stopped playing with it since it arrived, he’s completely captivated by the excitement and imagination it inspires.This set offers amazing value for money and endless entertainment. It’s imaginative, interactive, and full of charm."
— Chloe, mum of child judge Lucas, 3 years old
8. Mini Brands Create Disney Snacks
"I enjoyed the surprise to see which one I got, to opening all the bags and then making it. They are all cute and I'm now looking to get some more. The instructions are really easy to follow and they are cute and ideal for any Disney fans who like food too. I was so happy to get this."
— Child judge Lexi, 13 years old
9. The NeuroCrafty Case by The Crafty Case Company
"The NeuroCrafty Case has unbelievable amounts of play and creativity potential. With 16 different games and activities, there is no time for boredom. Each game is created with high quality materials and gives lots of fun and excitement. The range of activities is brilliant for children's development and skill building. I think this has been a massive hit and helps Evelyn to regulate her emotions by getting so involved in something she enjoys playing with."
— Lucy, mum of child judge Evelyn, 7 years old
10. Toyrific Stepping Stones Balancing Game
"My daughter really enjoys them and we just let her imagination run wild and she has played so many different games with them. The first time we took them out, we was playing outside for hours. She likes the bright colours, she likes the fact that it's a toy she can easily set up herself and she can be as creative as she wants."
— Kayleigh, mum of child judge Nova, 4 years old
See all our winners!
