Concerns that popular and cheap ‘Forever 21’ aimed at youngsters will encourage teen pregnancy
Forever 21, the US clothes retailer popular for selling fashion-forward clothing at low prices, has courted controversy by expanding into maternity wear. The brand, loved by youngsters and teenagers, has launched Love 21, a range of cheap and stylish maternity clothing including jeans for as little as US $8.
The stores including the new maternity range happen to be in five US states with high rates of teen pregnancy.
Outcry by organisations such as the National Campaign to Prevent Teen Pregnancy has led the company to issue a statement denying the range is aimed at under-21s.
“Forever 21 did not create, design or distribute Love 21 Maternity to target, or appeal specifically to pregnant teens. Any relationship between teen pregnancy rates and the locations of our stores is unintentional,” the statement claimed.
Is this glamourising pregnancy, or is the brand just catering for the young mums-to-be who already live in these areas? Let us know what you think below.
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