MadeForMums Top Xmas Toys 2020 – Terms & Conditions

Here's everything you need to know about MadeForMums Top Xmas Toys 2020...


It’s free to enter your toy into the MadeForMums Top Xmas Toys 2020 programme.


Entry is via a simple survey which you must fully complete for your toy to be submitted for shortlisting.

You may enter as many toys as you want, but each toy product must be completed as a separate entry.

It is the responsibility of the entrant to ensure that all answers are legal, decent, honest and truthful. Failure to do so may result in being excluded.

Entries to the Top Xmas Toys 2020 close at 11.59 on Friday 7 August 2020. There will be no extensions as the shortlisting process will start on Monday 10 August 2020.

Initial shortlisting will be done by the MadeForMums parenting expert panel. We guarantee that every entry will be fully considered.

To enter MadeForMums Top Xmas Toys 2020 click here

If your toy is shortlisted, you will be asked to send 2 samples – one to a family home tester and one to a member of the MadeForMums team – between 14 August to 28 August 2020.

Samples should only be sent following a request from the Top Xmas Toys Team to tell you that your entry has been shortlisted. The team will also tell you where to send your samples. Samples must be received by the deadline given to be considered for judging.

We’re sorry but samples cannot be returned.

Your product cannot be considered for judging if requested samples are not sent.

The toys will be tested and judged by families with children of appropriate age and the MadeForMums Editorial team. The judges’ decision is final.

The winners will be announced on Monday 14 September 2020.

If your entry is selected as a Top Xmas Toys 2020 winner, winning toys will be featured in high-performing editorial toy articles on MadeForMums. The MadeForMums Awards 2020 results will also be supported and promoted on the MadeForMums social media channels and in our email newsletters.

There is a usage fee for you to license the badge (for example to use on packaging, marketing, advertising and social) of £499. If you have more than one winning toy, the badge fee is £499 per toy.

The MadeForMums Top Xmas Toys 2020 have been organised by Immediate Media Company London Limited, Vineyard House, 44 Brook Green, London W6 7BT.


For any questions regarding entries please contact the MadeForMums Xmas Toys Team at