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Aldi, Asda, Lidl, Argos, Tesco, Mamas & Papas, Boots Baby & Toddler Events – dates and best deals

All the supermarkets and big stores run regular Baby & Toddler Events with fantastic discounts - we tell you when and where you can find the cheapest bargains

A baby boy in a shopping cart, speeding through a grocery parking lot.

Many of the UK’s top supermarkets and high street retailers run regular discount events for own-brand and major name baby and toddler products, often a few times per year. Some offer big bargains on items such as buggies, car seats or highchairs, while others have discounts on daily goods such as nappies and wet wipes.


We keep this list up to date featuring the latest baby and toddler discount events and highlighting some of the best deals available from each event, on big brands like Silver Cross, Tommee Tippee, Chicco, Nuby, Hauck, Joie and more…

If you’re aware of any new ones, we’d love to hear about it. Please email us at

The next UK Baby & Toddler events in 2021 are:

Aldi Baby & Toddler Event – deals available from Sunday 25 July
aldi baby event logo

When it is: Aldi’s Mamia Baby Event is now back for July and August, with more products available to pre-order online from Sunday 8 August and in stores from Thursday 12 August. You can get your hands on even more products online from Sunday 15 August and in store from Thursday 19 August.

What it offers: There are deals available across a whole range of baby products from nursery furniture to baby monitors, sleepwear and more.

Deals include:

  • Ickle 2 in 1 Rocker and Seat – £49.99
  • Philips Avent baby food maker – £89.99
  • Aldi highchair from birth – £59.99
  • Aldi wooden animal rocker – £34.99

Where to find it: Find the deals on Aldi’s SpecialBuys section here and in Aldi stores

Boots Baby & Toddler Event – deals available now


When it is: Boots’ Baby Event is taking place online now with money off toiletries, nappies, wipes, food and more – also look out for multi-buy offers:

What it offers:

Deals include:

Where to find it: Check out Boots’ Baby Event, as well as Boots’ baby offers page

Tesco Baby & Toddler Event – deals available now

tesco logo baby event

When it is: Tesco’s baby sale event is taking place now online and in-store.

What it offers: The Baby & Toddler Events at Tesco has discounts across baby essentials including nappies, bottles, baby foods and bathing and more when you use your Tesco Clubcard. Expect to find big brands like Tommee Tippee, Child’s Farm, Pampers and Tesco’s own baby brand, Fred & Flo.

Clubcard deals include:

Where to find it: Tesco Baby & Toddler Event    

ASDA Baby & Toddler Event / Offers – deals available now

Asda logo slim

When it is: Asda Baby event is now live.

What it offers: Money off everyday essentials like feeding and toiletries, as well as household favourites such as Cow & Gate and Organix!

Deals include:

Where to find it: The ASDA Baby event page

Argos Baby & Toddler Event / Clearance sale

argos baby event

When it is: We’ll update you on the date of the next Argos Baby & Toddler Event as soon as its announced – in the mean time you can pick up a range of offers in its online clearance section.

What it offers: You can pick up big name nursery items including pushchairs, car seats, feeding, sleeping equipment and more.

Deals on big name brands like Joie and Mamas & Papas, as well Argos’ brand Cuggl:

Where to find it: Check out Argos’ online clearance offers

Amazon Baby Wishlist


Amazon’s baby deals generally appear in the Deals & offers in Baby section of the site.

They also have a Baby Wishlist which offers a free gift when you spend a certain amount of money and lets you create a sharable list of baby items you’d like from friends and relatives.

Lidl Baby & Toddler Event


When it is: The last Lidl in-store baby event took place over a week in January – we’ll update you on the date of the next one when we know more.

What it offers: Deals on big baby items such as pushchairs, as well as bottles, weaning equipment and clothing. Expect to find popular brands like Tommee Tippee and Graco, as well as Lidl’s own Lupilu brand.

Previous deals included:

  • Graco Junior Maxi car seat – £24.99
  • My Babiie stroller – £49.99
  • Motorola Video Baby Monitor – £69.99

Where to find it: In Lidl stores – find your nearest store here

Mamas & Papas Baby & Toddler Offers

Mamas & Papas logo

When it is: Mamas & Papas is currently running substantial clearance discounts on its Offers page

What it offers: Discounts on buggies, sleep equipment, bath time and feeding, including:

Where to find it: See all the deals on the Mamas and Papas website

Ocado Baby & Toddler Event

ocado baby sale event

When it is: Ocado currently has one third of lots of their baby products essentials including nappies wipes and baby food.

What it offers: Expect a range of deals and double-up opportunities in many different categories, including baby food, toddler snacks, baby wipes, nappies, healthcare, feeding accessories, kids books and even a few toys.

Where to find it: Ocado baby sale

Sainsbury’s Baby & Toddler Event 


When it is: Sainsbury’s has regular baby events throughout the year. We’ll update you on the date on the next baby event when it’s announced.

What it offers: Hundreds of discounts on essentials, nappies, wipes and baby food, including Pampers, Johnson’s, Sudocrem, Huggies, Child’s Farm, Ella’s Kitchen, Piccolo and Organix as well as savings on Sainsbury’s own brand Little Ones.

Where to find it: Sainsbury’s baby events

Meanwhile, take a look at their Baby products Top Offers which includes discounts on snacks, vitamins, medicines and more.

Morrisons Baby & Toddler Event


When it is: Morrisons has regular baby events throughout the year. We’ll update you on the date on the next baby event when it’s announced.

What it offers: 100s of discounts on baby basics from nappies to bathtime essentials and feeding products.

Where to find it: Morrisons Baby & toddler offers

Meanwhile – check out offers in their Baby & Toddler section, which include deals on nappies, wipes, snacks, formula milk and more.

B&M Baby& Toddler Event


When it is: The next B&M Baby Event is coming soon. We’ll let you know when the next one’s coming.

What it offers: Money-saving deals on nappy brands like Pampers and baby food like Organix and Heinz. Plus, great prices on Silentnight baby sleep bags, and a host of other purse-friendly offers.

Where to find it: B&M Baby Event Page

The Baby Show Live @ Home – Coming soon

Baby Show Live @ Home 26-28 Feb

When it is: The Baby Show happens 3 times a year. The next event is set to take place from Friday 22 February to Sunday 24 October 2021.

What it offers: A range of discounts and special offers on a variety of products for your baby from the UK’s biggest retailers including Tommee Tippee, John Lewis, Cybex, iCandy, Chicco, Joie, Ergo Baby and more. You can also watch product demonstrations and get specialist advice from parenting and health experts with one-to-one appointments

Where to find it: Take a look at our dedicated Baby Show ticket deals article.


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