Many of the UK's top supermarkets and high street retailers run regular discount events for own-brand and major name baby and toddler products, often a few times per year. Some offer big bargains on items such as buggies, car seats or highchairs, while others have discounts on daily goods such as nappies and wet wipes.


We keep this list up to date featuring the latest baby and toddler discount events and highlighting some of the best deals available from each event, on big brands like Silver Cross, Tommee Tippee, Chicco, Nuby, Hauck, Joie and more...

If you're aware of any new ones, we'd love to hear about it. Please email us at

Take a look at our cleaning product deals page to save money whilst keeping your house squeaky clean. For more great deals, take a look at the best Oodie Black Friday deals and Tonies Black Friday deals we've found for you.

The next UK Baby & Toddler events in 2023 are:

Aldi's January Baby Event – from 8th January


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When it is: Aldi's January Baby Event starts on the 8th January for pre-order online and commences in stores from 12th January.

Deals include:

  • Dreamee Sleep & Nursery Monitor£128.99 £99.99 (save £29.09 or 22%)
  • Kinderkraft Lovi 3-in-1 Cradle£59.99 £49.99 (save £10 or 16%)
  • Nursery Cot Bed – £129.99
  • Nursery Wardrobe – £119.99
  • Nursery Changing Unit – £99.99
  • ECM ST Baby Blanket – £12.99
  • ECM ST: Digital Stick Thermometer – £12.99
  • ECM ST Balloon Cloud – £9.99
  • ECM ST: Reusable Nappy – £4.99
  • BR: Electric Steriliser – £39.99

Where to find it: Find the deals on Aldi's Special Buys section here and in Aldi stores

Boots Baby & Toddler Event – deals available now


When it is: Boots' Baby Event is taking place online now with money off toiletries, nappies, wipes, food and more – also look out for multi-buy offers:

Deals include:

Where to find it: Check out Boots' Baby Event, as well as Boots' baby offers page

Tesco Baby & Toddler Event – deals available now


When it is: Tesco's baby sale event is taking place now online and in-store.

Clubcard deals include:

Where to find it: Tesco Baby & Toddler Event

ASDA Baby & Toddler Event / Offers – deals available now

Asda logo slim

When it is: Asda has amazing deals on baby products, clothing and toys, right now..

Deals include:

Where to find it: The ASDA Baby event page

Argos Baby & Toddler Event / Clearance sale


When it is: Argos has lots of great offers running right now.

Deals include:

Where to find it: Check out Argos' Baby and Nursery offers

Amazon Baby Wishlist

Amazon logo

Amazon's baby deals generally appear in the Deals & offers in Baby section of the site. Prime day is coming, get great deals across all products on the 12th-13th July, sign up now.

They also have a Baby Wishlist which offers a free gift when you spend a certain amount of money and lets you create a sharable list of baby items you'd like from friends and relatives. Read more about the Amazon Baby Wishlist on MadeForMums. To get products next day and receive great discounts on Prime day sign up to your free Prime trial now. Subscribe and save is also a great way to get essentials for less such as nappies and wipes delivered straight to your door each month (or however regularly you like) without having to keep ordering it. Take a look at what's on offer on subscribe and save here.

Lidl Baby & Toddler Event


When it is: Lidl's Baby & Toddler Event is here now!

Deals included:

  • Tommee Tippee Micro-Steam Microwave Steriliser – £16.99
  • Playtive Wooden Baby Walker – £19.99
  • Playtive Teepee Play Tent – £29.99
  • Lupilu Baby Activity Gym – £24.99
  • Tommee Tippee Heat Sense Soft Weaning Spoons – £2.99
  • NUK Baby or Toddler Bottles – £3.99

Where to find it: In Lidl stores – find your nearest store here

Mamas & Papas Baby & Toddler Offers

Mamas & Papas logo

When it is: Mamas & Papas has great deals to celebrate the start of the new year running right now.

Deals running:

Where to find it: See all the deals on the Mamas and Papas website

Ocado Baby & Toddler Event


When it is: Ocado currently has lots of deals across their baby products essentials including nappies wipes and baby food.

Deals include:

Where to find it: Ocado baby sale

Sainsbury's Baby & Toddler Event


When it is: Sainsbury's has regular baby events throughout the year. We'll update you on the date on the next baby event when it's announced.

Where to find it: Sainsbury's baby events

Meanwhile, take a look at their Baby products Top Offers which includes discounts on snacks, vitamins, medicines and more.

Morrisons Baby & Toddler Event


When it is: Morrisons has regular baby events throughout the year. We'll update you on the date on the next baby event when it's announced.

What it offers: 100s of discounts on baby basics from nappies to bathtime essentials and feeding products.

Where to find it: Morrisons Baby & toddler offers

Meanwhile - check out offers in their Baby & Toddler section, which include deals on nappies, wipes, snacks, formula milk and more.

B&M Baby& Toddler Event


When it is: The next B&M Baby Event is coming soon. We'll let you know when the next one's coming.

What it offers: Money-saving deals on nappy brands like Pampers and baby food like Organix and Heinz. Plus, great prices on Silentnight baby sleep bags, and a host of other purse-friendly offers.

Where to find it: B&M Baby Event Page


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Picture of Chloe Brightwell
Chloe BrightwellDigital Reviews Writer and Coordinator

Chloe is a Digital Reviews Writer and Coordinator for Immediate Media's Parenting team, specialising in household and trying to help parents save money. She researches and writes articles, recommending the best products, ranging from best cordless vacuums to best playpens. She has a First-Class Honours Psychology degree where she developed a strong interest in child development. During her teenage years she worked as a play worker and Brownie volunteer to support children's play.