As the trainer trend continues apace, sports superstore Niketown has welcomed some very exciting (and excitable) guests for a family shopping spree.
In fact, during his trip to the athletic mecca, rugby player Ben Foden was so excited that he just couldn’t hide it – so he didn’t, and tweeted his footwear fervour for our delectation.
“Me and mrs have just hit Niketown, we both got 4 pairs of new treads and even Aoife Belle got in on the action! #gottoloveNike #Niketown,” wrote Ben, husband to The Saturdays’ Una Healy.
The proud dad then followed this up by posting a rather fetching photo of himself as he gazed adoringly at his baby daughter’s tiny kicks, with the caption “Kids shoes are sop (sic) cute! Ha.”
So mum, dad and baby Belle can now all keep up with the sporty style du-jour and Niketown can bask in the A-list love.
Meanwhile, in a secret location, Adidas hatch a plan to court the Humes dynasty by sending five pairs of shoes for Rochelle and Marvin and even tinier treads for their baby-to-be.
Or, er, so we hear anyway…