Popular kids’ dolls Bratz have got an unexpected makeover this summer and gone bald.
Toy manufacturer MGA Entertainment has launched new hairless versions in support of children undergoing treatment of diseases such as cancer and alopecia.
The ‘True Hope’ range will include two much-loved Bratz dolls, Cloe and Yasmin, and two Moxie Girlz, Avery and Sophia.
MGA’s new toys are the result of a social media campaign calling for dolls without hair to be created to comfort cancer sufferers.
“The ‘True Hope’ dolls are designed to support young girls and boys who so bravely endure cancer treatments,” said Andrew Laughton, managing director of MGA Entertainment UK.
“We’re delighted that these dolls provide a toy for children with hair loss that reflect their experience and could help them feel less isolated.”
Each doll comes with a fashionable outfit, hat and special bead bracelet for the owner to wear, and £1 from each sale will be donated to CLIC Sargent, the leading UK cancer charity for young people and their families.
The dolls available to buy exclusively at Toys ‘R’ Us.