Beyonce and Jay-Z to trademark Blue Ivy

Superstar couple are attempting to trademark their baby daughter’s name while Grandma Knowles reveals she's already smitten


Beyonce and Jay-Z are reportedly trademarking their 1-month-old daughter Blue Ivy’s name. According to reports in the US, the celeb parents have filed an application at the U.S Patent and Trademark Office to protect baby Blue’s name being used by others.


The application was filled by Beyonce’s company BGK Trademark Holding and is currently pending, reported MTV.

“They are likely trying to protect what they rightfully own or created, shall we say, by trademarking Blue Ivy’s name,” said family law attorney Vikki Ziegler, reports MTV.

Vikki explained that the patent would stop others using the name of even attempting to sell the rights for it back to the couple in the future.

Two attempts have already been made to trademark baby Blue’s name just days after she was born. Reports have said that both filings were denied because if the name is used to endorse products, consumers would assume the celeb parents approved the products.

Meanwhile, not only is Blue Ivy possibly a brand in the making, she’s also been turning heads.

Following Kelly Rowland’s insider account on what Blue looks like, Beyonce’s mum Tina Knowles has also been gushing about her famous grandchild.

“She’s doing great. She’s beautiful. (Being a grandma is) amazing. It’s the second best job I’ve ever had,” Tina said.

It’s also been revealed that Beyonce and Jay-Z’s close friend Gwyneth Paltrow has splashed very generous baby gift for the family.

Who’d have thought being a celebrity baby was so complicated?

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