What better way to give your baby business a boost than getting Beyonce, the world’s most famous mum-to-be, to praise it live on national TV? In a clever PR move, savvy London-based mumpreneur business, Beauty and the Bib, managed just that, on ITV’s Lorraine breakfast TV show.
Mum-of-four Lara Boyle designed a special bib for Beyonce’s unborn baby, after Lorraine’s TV show asked her to create a custom-made baby gift for the singer.
Lara designed a star-shaped bib, embroidered with a slightly adapted lyric from one of Beyonce’s most famous tunes: “If you like it then you shudda put a BIB on it.”
Thrilled to be asked, Lara was a nervous wreck as she watched for Beyonce’s reaction. “I was shaking when I watched it but I’m so delighted and thrilled the show called us up,” she said. “It is the biggest celebrity endorsement we’ve ever had. It’s absolutely brilliant to think Beyonce’s baby might be wearing the bib. It’s such a high.”
And she needn’t have worried. Beyonce’s face lit up as she held up the bib, describing the tiny fashion accessory as “adorable”.
And didn’t it work, we all want one now!