First look! Mothercare’s brand new Genie and Roam pushchairs

Can the high-street store take on high-end brands Stokke, iCandy and Cybex? We reveal Mothercare's two brand new buggies that have high aspirations...

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Mothercare has just revealed two brand new buggies – the Roam and the Genie.

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If we didn’t know better we’d say it looks like the high-street retailer is aiming to take on luxury brands such as Stokke and iCandy. Yes, there may be #eyebrows, but Mothercare is aiming high with its new buggy styling, particularly with its first single to double pushchair – the Genie. But without the high end price tag – more of that later…

The Genie (pictured below) is part of the soon-to-be-released Mothercare Autumn/Winter 2015 collection. It’s a convertible pram that can be used as a single, with the option to add another seat unit when needed – much like the iCandy Peach 3 Blossom.

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Incorporating the big pushchair and fashion trend of the moment, the seat unit and carrycot fabric on Genie is a tweed blend, much like the cloth used on all Stokke buggies and (more recently) the luxury Cybex Priam.

The ‘clay’ coloured fabric has been treated with anti-microbial nanotechnology, which is a mouthful of science that according to Mothercare helps to combat bacteria that can cause odour. 

But we suspect that won’t help much with milk and biscuit goo spillages – still, here’s hoping.

Where the Genie differs from its competitors is, of course, the cost. The total price tag for the single buggy, cosytoes, chest pads and raincover is just £350.  

The second seat will set you back a further £99.99, but it’s still a bargain considering you can expect to spend at least £800 on any of the premium alternatives.

Also part of this brand new collection is the new 3-in-1 travel system the Roam (below). 

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Replacing the ever-popular Mothercare Xpedior buggy, the Roam has a convertible carrycot that will turn into a seat unit when your little one is old enough to sit up. So there’s no need to buy a separate carrycot to use the buggy from birth. 

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If you’re due to give birth this summer, you’re going to be a bit early. Both prams won’t be available to buy until autumn. What do you think about Mothercare’s new launches – do you fancy one? 

We’ll be reviewing both buggies as soon as they’re ready…

Read more…

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