In case you missed it, peach baby bums have become THE hottest new baby pic trend on social media - at least in the last week - thanks to an Instagram competition by Japanese company Kodomono which took a rather strange twist.
The company asked parents to share pictures of their children that they wanted to keep and, after a couple of posters randomly uploaded pics of their little ones with fruit covering their bottoms, it quickly became a thing.
It's mainly peaches being used - though there are a few other fruits out there taking the limelight too - we've seen the odd cherry and apple pics, for example. Oh yes.
Japanese fans are loving the craze, but in the UK people aren't so sure.
When the story was shared in the Daily Mail, it generated comments like this one:
"See the thing is it's funny the first time. Then it become a bit naff and like the parents are a) attention seeking and b) love to jump on the bandwagon."
And: "Gross, no one wants to see that."
The team here at MFM are no strangers to baby photo trends - we've had our finger on the pulse of all of them - most recently the baby brows and the cheerio stacking crazes.
And one of our biggest ever Facebook posts (by several million) was eerily reminiscent of the peach bums - baby onesies with 'fake' bottoms - also from Japan.
While we can see these peachy bums are kind of funny - they're also a bit uncomfy.
Funny and cute or just a bit odd? What do you think? Tell us in the comments below or over on Facebook.
Photos: Kodomono_photos on Instagram