John Lewis has become the first major UK retailer to ditch ‘boys’ and ‘girls’ labels on their children’s clothes. All their kids ranges will now say ‘Girls & Boys’ or ‘Boys & Girls’ instead.
In addition, their shops will no longer be arranged in separate areas for boys’ and girls’ clothing, but instead, arranged by product, e.g. shoes, t-shirts, trousers etc.
Currently their website features boys and girls sections, but this is likely to change in line with their new unisex approach in store.
John Lewis’ head of childrenswear, Caroline Bettis, told the Independent:
“We do not want to reinforce gender stereotypes within our John Lewis collections and instead want to provide greater choice and variety to our customers, so that the parent or child can choose what they would like to wear.”
Since the decision was announced, there’s been plenty of reaction on social media.
“I think it’s a great idea, kids can choose what they like without feeling pressure of what’s expected,” said one Twitter user.
Another said: “Fantastic news. Kids take ‘boys’ and ‘girls’ labels far too seriously. They shape kids’ identities, even into adulthood, in insidious ways.”
Others though, weren’t so convinced:
“‘Genderless’ clothes is just more pampering to a trend. One day historians will look back on this insanity and wonder what we were thinking,” said one critic.
“Why all the fuss?” said another. “Girls will still choose the pretty tops and boys the more plain ones.”
What do you think?
Hmmmm. What do you reckon to this one? Great idea – or just a fad? Would you like to see more shops follow suit?
And do you reckon it will it make your shopping trips easier, more confusing – or make no difference at all?
Tell us in the comments below or over on Facebook