When Kim Kardashian posted a selfie on Instagram promoting a morning sickness medication – she probably didn't expect such a backlash. But the pregnant reality star's post claiming that after taking Diclegis she "felt a lot better", has sparked a negative reaction from some of her 39.7m followers.

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"Tough it out like the rest of us. Find what natural remedies help YOU," one commented.

"I don't buy anything. Each time she posts a pic of a product she gets paid."

"She likes to fix everything with a solution... Take the easy way out. Why not be natural?" another added.

The drug is made up of doxylamine succinate and pyridoxine hydrochloride and is prescribed for "the treatment of nausea and vomiting of pregnancy in women who do not respond to conservative management." It has been approved by the US Food and Drug Administration to treat pregnant women for morning sickness – but was once feared to be unsafe.

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In the early 1980s, the drug – known as Diclectin in the UK – was taken off the market after hundreds of women filed lawsuits claiming the pill caused birth defects, according to Pregnancy Sickness Support. But safety fears were found to be unfounded and the drug is now considered safe to use in pregnancy, causing no increased risk for birth defects.

Of course, it's not always possible to cope with severe morning sickness on your own, and sometimes medication is the answer. If you're really struggling, talk to your doctor or midwife first. Never be tempted to order drugs from the internet.

Do you think Kim should be promoting the drug? Let us know in the comments below.

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