MadeForMums is 10 years old!

Celebrate our 10th birthday with us…

10 years of MadeForMums

10 years ago… MadeForMums launched on the internet – a small site with big ambitions. We went live with 200 parenting articles and 300 reviews of parenting products, from buggies to baby bottom creams, written by professional journalists who were parents themselves.


After 10 years of testing, we have rigorously reviewed more than 2,000 products and have 4,000 parent reviews! ❤️

I was lucky enough to be the launch editor in 2009 and am still here 10 years later as I love MadeForMums. I’m thrilled how we’ve grown to become an ultra-friendly, honest and trusted place to find advice about all aspects of parenting – from trying to create a new little life to coping with the real thing in all their demanding/energetic/loving glory.

I was lucky enough to be the launch editor in 2009 and am still here 10 years later as I love MadeForMums.
Susie Boone, MadeForMums Editorial Director

I’m so proud of our amazing community of mums and dads (yes, we do welcome all parents, prospective parents and carers on board and not just the mums in our name). We have, I believe, the friendliest and most supportive forum in parenting and have some emotional forum stories to share from our 10 years.

10 years ago… Facebook was 5 years old, Youtube just 4, Instagram hadn’t been born and websites were nigh impossible to read on a small phone screen. It was a very different world for parents – read 10 of the most important changes we’ve seen in the past decade.

There’s SO much more information now – which is good but also overwhelming. Not just websites, but social, video, apps, email, podcasts and voice assistants. Everyone and his chihuahua seems to have an opinion. Our aim at MadeForMums has always been to give you clear, evidence-based information so you feel confident to make your own decision. ✊

We have one aim at MadeForMums: We help parents make confident choices

I’ve watched my three children grow over the 10 years, and I’m still learning how to be a good (enough) parent. Each stage is new, and each stage is different with each of them. It’s never easy, it’s not always fun, but parenting is the most exhilarating and most important job we face.

I’m so pleased we’ve been able to share with millions of parents, parents-to-be and parents-yet-to-be over the past 10 years and very excited about what the next decade will hold for us all – and for our children.

To celebrate, we’ve got a week of incredible competitions: win more than £1,000 worth of parenting goodies in our big 10th birthday competition plus there will be prizes to win every day for 10 days on Instagram!

All in all, a huge thank you from all at MadeForMums!



Susie, Helen, Dom, Tara, Dani, Jenna, Christy, Sabrina, Tayla, Natalie, Teresa and Sam plus our brilliant parent journalists x

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