We’re all a little tired and emotional today, following a thrilling awards ceremony yesterday, where we picked up two top wins.


The first was for Digital Editorial Team of the Year and the second for Digital Editor of the Year at the prestigious AOP (Association of Online Publishers) Awards 2016. Wahey!

And we just want to say a massive thank you to all of you. We’ve become the fastest-growing parenting website in the UK by listening to you and trying to give you the information and support you need so that you can feel confident as a parent.

That’s our simple aim: in this world of information overload, everyone and his dog having an opinion and too much parent shaming – we want mums to reclaim their confidence.

We want to help you make confident choices.

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We won’t always get it right (who does in parenting?) – and we want you to tell us when we don’t. But over the past year, we’ve been making big steps forward and growing every month – thanks to you, whether you’re a loyal or a brand new MFMer.

And that’s why we won big last night!

So keep visiting us and keep talking to us, and you’ll see over the next few months lots of new, exciting things happening on the site.

Just this month we’ve launched our brand new Toy Awards – watch out for the announcement of the winning toys later this year in time for Christmas. We’ve also launched a YouTube channel with kids reviewing toys and we’ve launched a campaign to rethink the toys our children play with.

So, from Helen, Hazelann, Tara, Elizabeth, Dani and me – a big, big thank you and here’s to MadeForMums, us and you spending more time together!

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Susie Boone, Editorial Director MadeForMums
Susie BooneEditorial Director, MadeForMums