Miffy says Kung Hei Fat Choi!

It's the chinese Year of the Rabbit and to celebrate, we've got a bunch of brand new Miffy toys to show you

Miffy musical mobile, £29.99

Miffy cuddle cloth, £6.99

Kung Hei Fat Choi!


Yes, the Chinese New Year is among us and what a way to celebrate than to give you a preview of the latest Miffy collection.

Celebrating all things rabbit – the 4th animal in the 12-year cycle of the Chinese Zodiac – our favourite floppy eared friend is back with gorgeous plush baby rattles, gingham blankets and cuddly baby mobiles featuring Miffy’s friends.

Billed as the year of good taste and refinement, Miffy’s new collection embodies this with its gorgeous yet traditional S/S 2011 toys and keeping it simple with primary colours with odd dash of polka dot and gingham.

The Year of the Rabbit is also the birth year of Miffy creator Dick Bruna! Hows that for coincidence!


The latest Miffy range is available at the Miffy shop now.


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