MPs call for junk food advertising ban

MPs are to debate a bill calling for a ban on advertising junk food and drinks to children.

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The Food Products (Marketing to Children) Bill aims to make it an offence to promote “less healthy” foodstuffs to children.

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Television regulator Ofcom has already outlawed adverts for foods high in fat, salt and sugar during shows aimed at under-16s in an effort to tackle rising childhood obesity levels.

But Labour MP Nigel Griffiths’ bill calls for the introduction of restrictions on non-broadcast marketing.

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The spokeswoman for British Heart Foundation, Betty McBride, said: “Banning junk food ‘pester power’ ammunition from supermarket shelves will make it easier for parents to make healthier food choices for their families.”

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