After years of squeezing ourselves into belly busting pants and rubbing ourselves senseless with ointments, lotions and potions, our bid for the perfect silhouette, is, quite frankly, exhausting.
Which is why we were delighted (and somewhat smug) when we heard the news that SPANX have launched a menswear beer belly tamer range!
The people who brought us the miracle body suits and big knickers, have broadened their horizons to men and have created a range of 'cotton compression' undershirts, which promise to shape men's abs (and expectations!) just like the knickers help smoothe our lady lumps.
Designed to comfortably firm the chest, flatten the stomach, improve posture and elimate bulk under clothes - we predict a sell-out (and know exactly what to put on our mens Christmas list!)
However, far from the range being created to give women something nice to look at, it's the men who have been demanding for their version of the 'magic knickers'!
"The men in my life have been asking me to create SPANX for men for years, so I was inspired to create a collection of comfortable and powerful undershirts that provide instant gratification without the gimmicks," says SPANX founder, Sara Blakely. "It'll be like his favourite t-shirt... without the love handles."
The range comes in the shape of a crew neck, v-neck and tank top in sizes S-XXL, and will set you back around £55 each.
They can steal our beauty creams, razors and posh shampoos, but if they start borrowing our SPANX knickers, we might have to have word....
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