Sad news for mini fashionistas – ASOS Kids being axed

Little ASOS and its designer childrenswear brands are being dropped later this year, according to reports

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With its online rails bursting with cool children’s wear brands such as Joules, Yumi and Gap Kids to name a few, ASOS became a one-stop shop for style-savvy mums and dads after launching in 2008. Sadly, it’s the end of the road for Little ASOS

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Marking the end of its ‘mini me’ clothing ranges and cute, affordable attire, ASOS has decided to axe the kidswear in order to concentrate on the core end of the young fashion market, according to Drapers. The line will carry on until the end of 2010.

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While we’ll be sad to say goodbye, we’ve got our fingers crossed there could be some slashed prices and bargain finds nearer the closing date…

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