Feeding your baby has gotten a lot more expensive according to a survey by mySupermarket, with baby food prices rocketing 31% since 2007.

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This is despite the fact that the baby product market is one of the most heavily promoted in supermarkets, with 49% of baby foods being on promotion last month at major supermarkets.

Baby formula has also seen a 20% rise in price, however nappies and baby wipes have remained steady, with it increasing only 4% in the last three years.

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It was also found that parents from London and Scotland spend the most cash on baby products, with an average of £162.17 being forked out in one year.

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