Feeding your baby has gotten a lot more expensive according to a survey by mySupermarket, with baby food prices rocketing 31% since 2007.
This is despite the fact that the baby product market is one of the most heavily promoted in supermarkets, with 49% of baby foods being on promotion last month at major supermarkets.
Baby formula has also seen a 20% rise in price, however nappies and baby wipes have remained steady, with it increasing only 4% in the last three years.
It was also found that parents from London and Scotland spend the most cash on baby products, with an average of £162.17 being forked out in one year.
Why this maternity brand from Finland grabbed 2 Golds in a row at the MFM Awards
Find out all about MadeForMums award-winning health and wellbeing brand Lola&Lykke.