Does your child have Lego on their Christmas list this year? If so, you might want to get shopping early because Lego has revealed it might run out of bricks before the end of the year.
Although Lego’s factories are running at full speed, they may not be able to keep up with demand from toyshops across Europe – and won’t specify which lines of toys or which European countries would be affected.
“We will not be able to deliver all of the orders coming from customers in the remainder of the year,” spokesman Roar Trangbaek told Reuters.
He said Lego will be able to deliver the orders it’s already received but may have trouble filling new orders placed later this year.
“It is really extraordinary and it has exceeded both ours and our customers’ forecasts,” Trangbaek said when asked why the company had not foreseen the surge in demand.
The Danish company is now the world’s biggest-selling toymaker – overtaking US Barbie-maker Mattel – thanks partly to toys linked to films including The Lego Movie, Star Wars and Jurassic World.
“We are running our factories at maximum capacity and will do everything we can to meet demand,” Trangbaek said.
So what can you do to avoid disappointment? Get ordering early of course *groan*.
Christmas toys and gifts for: