Now, you don’t have to ask us twice when it comes to a shopping trip to bargain central, that is Primark.
Which is why we were delighted to attend the first ever press preview of their equally as fabulous childrenswear.
You may have noticed, but Primark never advertise in the press and keep their marketing to a bare minimum.
However the bigwigs at Primarni have decided to big up their childrenswear collections and that’s where we come in…
We were invited to view the full A/W 2011 collection for little boys and gals and were pleasantly surprised with rails of gorgeous clothes, definitely worthy of the ‘mini-me’ label.
From on-trend capes, quirky knits and pollka dot prom dresses for the girls, and lumberjack checks, chunky argyll cardis and duffel jackets for the boys.
And don’t be fooled with the cheap thrills/ rubbish quality mantra.
The quality is most definitely on par with higher priced high street contenders like Next and Debenhams, but these gems are rarely above the £16 mark.
We predict bigger and better collections from the childrenswear ranges – so good in fact, you’ll be wishing they did them in adult sizes!
Long live Primarni!