Would you be tempted by the latest pregnancy pic trend?

Pregnant women and new mums are stripping off and bathing in milk - fancy it?

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You don’t have to wait many months before the next photography trend comes along in the world of parenting – whether it’s belfies (bump selfies), brelfies (breastfeeding selfies), sharing your pregnancy test pics, underwater photos, or up-close and personal birth shots.

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And now, it seems, all you need to add is a bathtub full of milk to be bang-on trend with the latest photo craze.

Yep, mums-to-be and new mums are (literally) soaking up the opportunity to commemorate their pregnancy/new motherhood by relaxing in milk while the camera rolls.

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These dreamy milky shots are the brainchild of photographer Ashley McGinty, who uses a jetted bathtub, and around 3 to 4 gallons of a mix of milk and water – enough to cover the jets.

The amount of milk you use depends on how transparent you want the white of the background to look.

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“I think milk bath photography is becoming popular because of the simplicity of it,” says Ashley, explaining why she thinks her photos are such a big hit with mums. “The focus isn’t on the location or the outfit.”

The “blank canvas” of the milk means mums can customise the background in any way they want – often using flowers to give bursts of colour or fresh greenery for an organic feel.

In addition, she says it’s great seeing what children make of the whole set-up.

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“In my experience, either a baby loves it or hates it and it’s funny to see each baby’s reaction to the milk and flowers!” says Ashley.

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Here at MFM HQ, despite the fact we’re made aware of pretty much every maternity trend, fad and fashion going – we’re in agreement that we actually rather like these.

Yep, we’ll definitely be popping a couple of extra pints of semi-skimmed in our bags next time we do a shop…

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Photos: Ashley McGinty

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