In a nutshell

A high-end pushchair designed with baby and parent comfort in mind but comes with a luxury price tag

What we tested

  • Fold/unfolding
    A star rating of 1.5 out of 5.
  • Manoeuvrability
    A star rating of 5.0 out of 5.
  • Comfort for child
    A star rating of 5.0 out of 5.
  • Style
    A star rating of 5.0 out of 5.
  • Durability
    A star rating of 3.5 out of 5.
  • Worth the money
    A star rating of 2.0 out of 5.
Overall Rating
A star rating of 3.7 out of 5.


  • Very comfortable, easy-to-change seating positions, a complete sleep system, very easy to push, can customise colour combinations.


  • Very pricey, bulky and very heavy to lift.

A relatively new player in the UK buggy market, Joolz has been causing a stir with its high-end pushchairs that rival the likes of the Bugaboo and iCandy.


Based around the idea that “a pushchair should adjust to you – and not the other way around” and working with a ‘Positive Design’ philosophy Joolz aims to develop and create high quality, functional and stylish pushchairs.

The original Day buggy was launched five years ago with much hullabaloo about its Dutch, ergonomic design, the idea being that it’s supposed to feel as comfortable as possible for baby and assist posture in parents because the seat and cot are higher up so you don’t have to bend down to lift your child in or out.

And with the Day Tailor you can pick and choose your own Joolz pram to your exact specifications. The Tailor is a customizable, three-in-one pram and travel system, suitable from birth to around 4 years. It has a four-wheel suspension; a 5-point harness and you can face the seat or cot forwards or backwards.

There are three colour combinations for the seat and cot - black, grey or blue denim, and you can choose from 120 different colour tones for the leatherette handle and bumper bar.

Also included with the pram are a changing bag and cosytoes in matching fabrics to your seat/cot choice.

What’s in the box?

  • Chassis
  • Wheels
  • Carrycot
  • Seat unit
  • Basket
  • Hood
  • Changing bag
  • Cosytoes

Any additional extras?

  • Parasol £39
  • Car seat adaptors £34
  • All terrain wheels £74
  • Tire pump £9
  • XL shopping basket £29
  • Foot board £64
  • UV sun hood £39
  • Mosquito net £29

First impressions?

When the Joolz Day Tailor arrived, it looked perfect for our daughter Georgie who, at 16 months, had just outgrown the original pushchair we bought when she was born.

It’s stylish, sturdy and has a much broader, well-padded seat than the more lightweight buggy we had had previously.

How was assembling the buggy?

Easy, it comes dismantled in the box so you have to construct it yourself but that’s relatively straightforward.

The seat or bassinet click easily into the chassis and the back wheels snap on and off securely and easily.

How does the Joolz push?

Having spent over a year struggling to get a lightweight buggy up kerbs and wonky pavements, pushing this buggy is an absolute delight.

It seems to glide over almost everything and even getting off buses, which stop about 3 miles away from the kerb, is relatively easy.

One of the best things about the buggy is the four-wheel suspension. It looks sturdy enough to go into battle but actually feels incredibly light to manoeuvre.

The width of the back wheels do however mean that if you are taking buses, you’ll need to use the back exit rather than the front entrance as the back.

What do you think of the height of the seat unit on the chassis?

At first the slightly higher than usual, upright seating position looked very high up and Georgie kicked up an almighty rumpus refusing to be put in it initially.

However, once I took her out in the street, she seemed very happy, looking out at people passing by. In fact, the next time I put her in it, she seemed so comfortable she didn’t want to come out and now seems to absolutely love it.

The height means that if, like me, you’ve grappled with back pain for years, it’s actually much easier to lift your child in and out of it.

What about the seat recline?

It’s really useful being able to flip the seat into a completely horizontal position when Georgie falls asleep. She looks so much more comfortable sleeping lying down and the buttons are relatively easy to change position.

Do the many adjustable parts make for easy use?

Yes, they do. The adjustable footrest is useful as you can adjust it as your little one’s legs grow longer. While the five, adjustable handlebar positions mean you can set it to what’s most comfortable for you, depending on your own height.

Tell us about the peek-a-boo section in the hood.

I really like the breathable net section at the back of the pushchair hood. It flips open or shut with a Velcro strip, which means that even if I’ve got Georgie facing forward in the pushchair, either sitting upright or horizontally when she’s asleep, I can see her through the net.

She also really likes it as she can turn her head round to see me even when the hood’s up and loves it when I tickle her hand through the netting.

How is the carrycot?

Although the bassinet cot is small for our daughter Georgie now, it would have been great to use. It’s a comfortable travel cot and would be ideal if you’re on a longer outing and you want your baby to carry on sleeping without disturbing them. There’s also a hidden ventilation opening on it, which is a good extra, little touch.

What do you think of the basket?

The basket is great. Unlike most pushchairs, which come with a flimsy net basket, which invariably comes apart from overloading, this is actually made from strong but soft fabric like the seat itself.

It is actually more like a covered box, which snaps shut at the back with a magnetic flap. Having said that, it’s not that roomy inside, so you can’t actually fit loads in.

But there is an extra large shopping basket that you can buy at an additional cost of £29, which can be fastened to the back of the buggy.

Is the Day Tailor durable?

Yes and no, just as I was beginning to think how great this pushchair is, we were we walking on a not especially bumpy North London pavement when, entirely out of the blue, one of the front wheels suddenly came loose and fell off.

The pushchair was still usable albeit missing one wheel and on the plus side, Georgie didn’t seem to notice anything as it still stayed stable, but this is obviously not at all what you want to happen.

I tried to see if the wheel could be re-attached but the axel had come off with it and rolled off somewhere. As this happened over a weekend, I took it to our friendly local hardware shop where the nice chap managed to fit a screw to secure it on a temporary basis.

The model I was using was a press sample so it may have been well used previously and to Joolz’s credit, as soon as we contacted them; they delivered a replacement the same day with the seat and accessories in a nice denim colour. Nonetheless, this is not what you’re going to be hoping for - especially not if you’ve paid these kind of prices.

In addition, the handle bar on the replacement they sent has come out of its socket several times since I’ve been using it, in a way that it’s clearly not meant to. (We have a step leading up to our front door and when I pull the pushchair up the step backwards with Georgie in it and shopping in the basket, the handle comes out.)

How is folding the pushchair?

The pushchair is not nearly as easy to collapse as it’s made out to be. Admittedly, like most things, there’s probably a knack to it. But despite having been shown once in a very quick demonstration I needed to watch a YouTube video to show me how to do it countless times.

It took me, my other half and my mother-in-law nearly half an hour to collapse it the first time and nearly as long again the second. So much for being able to collapse it with one hand, which is what Joolz claim.

Is it compact when folded?

Not really, once you have collapsed it, it’s very heavy to lift. So much so, there’s no way I’d be able to haul it in or out of my car without help. I needed to remove the back wheels in order for it to fit into the boot of my car.

Admittedly I’ve only got a small, two door car and the buggy wheels come off easily at the push of a button, but it’s another thing that you need to do, rather than being able to just collapse your pushchair easily and put in your boot.

Made For Mums verdict?

Overall, the Joolz Day is wonderfully comprehensive in providing a pushchair and pram that’s suitable from birth up till your child weights 17 kg and manoeuvres wonderfully. It has a great seat height for your child meaning they can observe the world from a position closer to your own and also looks sleek and stylish, particularly in the denim. (I got several compliments from other mums as soon as they saw it.)


If you want a stylish buggy with a colour scheme designed to your own personal specifications and an exclusive air about it and are willing to pay a hefty price (£999) for the privilege, you will be quite happy with this.

Product Specifications

ModelDay Tailor
Suitable for
Child age (approx)Birth to 4 years
Dimensions & Weight
DimensionsH:100cm W:62cm L:88cm
Dimensions (folded)H:50cm W:62cm L:92cm
Travel system compatibleYes
Seat facing directionForward facing and parent facing
Front wheelsLockable swivel
Recline positionsMulti-position
Lie flatYes
  • High seat and cot position
  • Ergonomic seat
  • Four wheel suspension and adjustable footrest
Accessories includedChanging bag and cosy toes
Optional extras
  • Parasol £39
  • Car seat adaptors £34
  • All terrain wheels £74
  • Tire pump £9
  • Xl shopping basket £29
  • Foot board £64
  • Uv sun hood £39
  • Mosquito net £29