After 8 weeks of home-testing with more than 500 child and parent judges, several judging days involving influencer family judges with a combined YouTube following of 600,000, plus the wisdom of toy industry experts, we’re thrilled to announce the toys that have won our MadeForMums Toy Awards 2019.


We have chosen Gold, Silver and Bronze winners in each of our 40 different award categories. Plus our MadeForMums Editors have picked out 8 very special toys to receive an Editor’s Choice award.

Here are the 2019 MadeForMums Toy Awards winning toys…

Best toy for babies aged 0-6 months

Toy Awards 0-6 month baby toy

GOLD: Skip Hop Farmstand Avocado Stroller Toy, £12 - Available from: Mamas & Papas

SILVER: Water Babies Fish Family, £8.99 each - Available from: Water Babies

BRONZE: The Dou-Doods Baby Comforters, £25 each - Available from: The Dou Doods

More like this

Finalist: Taf Toys Kimmy Koala Tummy Time Book, £16.99

Best toys for babies aged 6-12 months

Toy Awards 6-12mth toys

GOLD: Edushape Textured Pop Blocks, £13.99 - Available from: Halilit

SILVER: Taf Toys Hunny Bunny Stacker, £12.99 - Available from: Amazon

BRONZE: Skip Hop Farmstand Rock-A-Mole Guitar, £20 - Available from: John Lewis

Finalist: Tiny Love Tiny Rolling Toys, £12.99 each

Best toy for toddlers aged 1 to 3 years old

Toy Awards toddler toys

GOLD: Fisher-Price Bounce and Spin Unicorn, £55.99 - Available from Smyths Toys

JOINT SILVER: Lego Duplo Submarine Adventure, £17.99 - Available from Amazon

JOINT SILVER: Baby Clementoni Turbo Track Baby Go, £29.99 - Available from Very

BRONZE: Kids@Play Waddles the Waddle Duck, £19.99 - Available from Amazon

Finalists: Playmobil 123 Zoo, £34.99, Halilit Toddler Music Orchestra, £34.99, ZoomiZooz Tree House, £44.99, Infantino 4 in 1 Grow With Me Playland, £39.99, Kids Concept Pull Along Moose, £39, and Lamaze Freddie’s Activity Bus, £19.99

Best toy vehicle

Toy Awards toy vehicles winners

GOLD: GeoSmart Flip Bot, £39.99 - Available from BrightMinds and Amazon

SILVER: Playmobil: The Movie - Del's Food Truck, £28.74 - Available from Amazon

BRONZE: Little Tikes Slammin' Racers Turbo Tyre, £29.99 - Available from Argos and Amazon

Finalist: Turbo Force Racers, £17.99

Best wooden toy

Toy Awards wooden toys

GOLD: Melissa & Doug Cutting Food Wooden Play Food Set, £14.99 - Available from Smyths Toys

SILVER: Jupiter Wooden Kids Play Mud Kitchen, £69.99 - Available from Studio

BRONZE: Petit Collage Fishing Around Wooden Fishing Game, £25 - Available from John Lewis

Finalists: Le Toy Van Vintage Wooden Phone, £19.95, Brio My First Farm, £49.99, GLTC Piccolo Play Café, £65, and Kids Concept Doll Bed, £88.95

Best construction/building toy

Toy Awards construction toy

GOLD: SmartMax My First Totem, £17.99 - Available from: Wicked Uncle

SILVER: Stickle Bricks Fun Tub, £19.99 - Available from: Boots and Very

BRONZE: K'Nex Dragon's Revenge Thrill Coaster, £49.99 - Available from: John Lewis and Amazon

Finalist: Noook, £60

Best art/craft toy

Toy Awards Best Art and Craft toys

GOLD: Fuzzikins Fuzzi Street £9.99 - Available from: Hobbycraft and Amazon

SILVER: Canal Toys So Slime DIY Slimelicious 3 Pack, £9.99 - Available from: Hobbycraft

JOINT BRONZE: Aquabeads Box of Fun Safari, £19.99 - Available from: Argos and Boots

JOINT BRONZE: The Original Spirograph Deluxe set, £29.99 - Available from: Amazon and John Lewis

Finalists: The Crunch Ice Maker, £19.99, Foodie Surprise, £14.99, MyFirst 3D Dolphin Pen, £36.99. Chocolate emoji maker, £9.99, Sandsational Castle Kingdom, £25, and Bookeez, £17.99

Best board game for 3 years+

Toy Awards Best board games

GOLD: Peppa Pig Muddy Puddle Game, £19.99 - Available from: Argos and Smyths

SILVER: Orangutang, £19.99 - Available from: John Lewis and Smyths

BRONZE: Orchard Toys Dirty Dinos, £8 - Available from: Amazon and JoJo Maman Bebe

Finalist: Catventures, £20

Best board game for 6 years+

Toy Awards Best Board Games Six Plus

GOLD: Cobra Paw, £14.99 - Available from: Amazon and John Lewis

SILVER: Monopoly Voice Banking, £29.99 - Available from: Smyths Toys and Argos

BRONZE: Operation Escape Room, £19.99 - Available from: Smyths Toys and Amazon

Finalists: Zombie Kidz Evolution, £19.99, Rubik's Cage, £19.99, Maki Stack, £25.99, Articulate Phrases, £32.99, Clock It!, £24.99, and Rats to Riches, £27.99

Best doll

Toy Awards Best Dolls

GOLD: Cry Babies Kristal, £49.99 - Available from: Very and Smyths

SILVER: Kindi Kids, £24.99 - Available from: Very and Littlewoods

JOINT BRONZE: Snapstar, £17.99 - Available from: Very and Argos

JOINT BRONZE: Tiny Treasures Baby Doll with Closed Eyes, £50 - Available from: Argos

Finalists: Baby Annabell, £59.99, Designafriend Patience, £60, Luvabella Newborn, £59.99 and Poopsie Rainbow Surprise Doll, £49.99

Best soft toy

Toy Awards Best Soft Toys

GOLD: Posh Paws Toy Story 4 Plush, £14.99 each - Available from Amazon

SILVER: Squishmallows, £6.99 each - Available from The Entertainer

JOINT BRONZE: Jazwares Feisty Pets Plush, £14.99 each - Available from Very

JOINT BRONZE: Moose Toys Scruff-a-Luvs Real Rescue, £39.99 - Available from The Entertainer

Finalists: Flappers, £9.99, Baby Shark Song Puppet, £19.99, Sitting Unicorn Soft Toy, £16.99, Harry Potter Hedwig, £29.99, and Rainbow Dreams, £29.99

Best tech/coding toy

Toy Awards Coding toy

GOLD: Harry Potter Kano Coding Kit, £99 - Available from Kano and Amazon

SILVER: Learning Resources Artie 3000, £69 - Available from Brightminds

BRONZE: Robo Wunderkind, £159 - Available from Amazon

Finalist: Tech Will Save Us Arcade Coder, £129.99

Best science/STEM toy or kit

Toy Awards STEM Science toy

GOLD: AugmentifyIt AR Ocean Animal Cards, £12.99 - Available from Amazon

SILVER: Learning Resources 5-in-1 Measure Mate, £32 - Available from BrightMinds

BRONZE: John Adams Science in Wonderland, £24.99 - Available from Argos

Finalists: Clementoni Action & Reaction, £29.99, Hape Discovery Scientific Workbench, £76.50 and Tech Will Save Us Electro Dough Story Kit, £19.99

Best sustainable/eco toy

Toy Awards Best Eco toy

GOLD: Petit Collage Alphabet Wooden Tray Puzzle, £20 - Available from Wild & Wolf

SILVER: Cuddle+Kind Violet the Fawn, £56 - Available from Cuddle + Kind

JOINT BRONZE: Beloved Boards Busy Board Bear, £120 - Available from Beloved Boards

JOINT BRONZE: Petilou Stacking Veggies, £19.95 - Available from Natural Baby Shower

Best jigsaw/puzzle

Toy Awards Best jigsaw and puzzle toys

GOLD: Usborne In the Jungle - Book & Jigsaw, £9.99 - Available from Amazon

SILVER: Crocodile Creek Puzzle Day at the Art Museum, £14.99 - Available from Jeu Jouet

JOINT BRONZE: Milly & Flynn 3D Foam Lion Puzzle, £7.99 - Available from Amazon

JOINT BRONZE: Orchard Toys Number Street, £10.50 - Available from John Lewis

Finalists: Ravensburger 3D Big Ben Night Edition, £24.99, JigPix, £19.99, Milly & Flynn 3D Farm and Garden Kit, £12.99 and Mudpuppy Glow In The Dark Dinosaur, £11.99

Best playset

Toy Awards best playsets

GOLD: LOL Surprise 2-in-1 Glamper Playset, £99.99 - Available from Smyths Toys

SILVER: Playmobil Tiny Paws Pet Hotel, £59.99 - Available from Very

BRONZE: Paw Patrol Mighty Pups Jet Command Centre, £59.99 - Available from Argos

Finalists: Roblox Jailbreak Museum Heist Deluxe Playset, £49.99, Sylvanian Families Red Roof Country Home, £69.99, Tomy Ritzy Rollerz Dance n Dazzle Spa, £34.99, Designafriend Treatcycle, £40, SuperZings Kaboom Lab, £40, Battat Big Red Barn, £37.50, Fisher-Price Imaginext Toy Story 4 Buzz Lightyear Robot, £59.99, and Moji Pops Pool Party, £30

Best educational/learning toy for preschoolers

Toy Awards Best Preschool Educational Toy

GOLD: Milly & Flynn Peppa Pig Wooden Clock, £15 - Available from Milly & Flynn

SILVER: Hape Baby Einstein Magic Touch Piano, £36 - Available from John Lewis

JOINT BRONZE: Orchard Toys Sound Detectives, £10.25 - Available from Amazon

JOINT BRONZE: Melissa & Doug Latches Board, £17.99 - Available from Argos

Finalists: SmartGames Brain Train, £24.99, and Bazoongi Learning Cottage Play Tent, £54.99

Best educational/learning toy for children aged 4+

Toy Awards Best Educational Toy 4+

GOLD: Tech Will Save Us Electro Guitar Kit, £29.99 - Available from Tech Will Save Us

SILVER: BrainBox Maths, £12 - Available from Sainsbury's

BRONZE: LeapStart Go, £49.99 - Available from Smyths Toys

Finalists: Crocodile Creek Discover Puzzle Dinosaurs, £19.99, and The Panjango Game, £29.99

Best toy for pretend play

Toy Awards role play toy

GOLD: LeapFrog Smart Sizzling BBQ Grill, £49.99 - Available from Very

SILVER: Great Little Trading Company Seaside Fish & Chip Shop, £55 - Available from GLTC

BRONZE: Kids Concept Kitchen, £110 - Available from Scandiborn and Smallable

Finalists: Fisher-Price Laugh & Learn Smart Learning Home, £179.99 Le Toy Van Dolly Ice Cream Van, £34.95, and Hape Pop-up Shop, £119.99

Best toy for role play

Toy Awards Best role play toy

GOLD: Mi Mic X Factor Karaoke Disco Cube Speaker, £59.99 - Available from Fashion World

SILVER: Melissa & Doug Fire Chief Role Play Set, £22.99 - Available from Smyths Toys

JOINT BRONZE: Petit Shine Bright Magnetic Play Sets, £12 each - Available from Kidly

JOINT BRONZE: Battat Dalmatian Vet Kit, £32.99 - Available from JoJoMamanBebe

Finalists: Face Paintoos £19.99, Animigos Scampering Sausage Dog, £24.99, Harry Potter Real Talking Sorting Hat, £39.99, Zimpli Kids Gelli Spa, £14.99, Dress Up Duggee, £15.99, and Toy Story 4 Buzz Lightyear Space Ranger Armour, £64.99

Best interactive toy

Toy Awards Best Interactive Toy

GOLD: Toniebox, £69.95 - Available from Amazon

SILVER: FurReal Cubby the Curious Bear, £79.99 - Available from Smyths Toys

JOINT BRONZE: Pomsies Lumies, £19.99 - Available from Very

JOINT BRONZE: Learning Resources Coding Critters Ranger & Zip, £40 - Available from Learning Resources

Finalists: Mr Potato Head Movin' Lips, £22.99, Everybody's Best Friend Waffle, £29.99, KidiCom Advance, £119.99, Count with Peppa, £19.99, and Wow Stuff Harry Potter Invisibility Cloak, £59.99

Best robot toy

Toy Awards Best Robot Toy

GOLD: Owleez, £49.99 - Available from Argos

SILVER: Clementoni Pet Bits, £19.99 - Available from ebay

BRONZE: Disney Pixar Toy Story 4 Ultimate Walking Buzz Lightyear, £34.99 - Available from Smyths Toys and The Entertainer

Best subscription box

Toy Awards Best Subscription Boxes

GOLD: Mysteries in Time, from £7.95 each - Available from Mysteries In Time and All Subscription Boxes UK

SILVER: ExplorerBox, £23.99 each - Available from Explorertots and Amazon

BRONZE: Little World Builder World Building Edition, £14 each - Available from Little World Builder and All Subscription Boxes UK

Finalist: Tutor In A Box, £19.99 each

Best portable/travel toy

Toy Awards travel portable toy

GOLD: Oaxis MyFirst Camera 2, £59.99 - Available from Argos

JOINT SILVER: Toyrific Range Rover Ride-on/Suitcase, £69.99 - Available from Littlewoods

JOINT SILVER: Tomy My ABC Doodle, £19.99 - Available from Very

BRONZE: Tiger Tribe Neon Colouring Set Unicorn and Friends, £11.99 - Available from Craft4Kids

Best toddler ride-on

Toy Awards best ride on toy

GOLD: Micro Scooters Mini Micro 3-in-1 Deluxe Push Along Scooter, £119.95 Available from John Lewis

SILVER: Beehive Toys Zebra Balance Bike, £43.99 - Available from Beehive Toy Factory and Amazon

BRONZE: A Little Bird Told Me Hubert Animal Ride On, £94.95 - Available from Little Bird Told Me and Samuel Johnston

Best Scooter

Toy Awards Best Scooters

GOLD: Xootz Bubble Scooter, £39.99 - Available from Robert Dyas

SILVER: Micro Scooters Maxi Micro Deluxe Foldable Scooter, £144.95 - Available from John Lewis

JOINT BRONZE: Rollplay Wave Catcher, £199.99 - Available from GiftGuidePortal

JOINT BRONZE: 3StyleScooters RGS-3 3-Wheel Kick Scooter (7+), £59.99 - Available from Amazon

Finalists: RGS 3-Wheel Kick Scooter (5+), £49.99, Razor Wild Ones, £39.99, and Ozbozz Light Up Unicorn Scooter, £24.99

Best balance bike

Toy Awards balance bikes

GOLD: Micro Scooters Micro 2 in 1 Balance Bike, £109.95 - Available from: Microscooters

SILVER: My Buddy Wheels Dinosaur Balance Bike, £70 - Available from: My Buddy Wheels

BRONZE: LittleBig 3-in-1 Kids Bike, £225 - Available from: Little big bikes

Finalist: My Buddy Wheels Unicorn Balance Bike, £70

Best toy for active play


GOLD: Oaxis myFirst Drone, £34.99 - Available from: Selfridges and Maplin

SILVER: Bazoongi Frog Mini Bouncer, £69 - Available from: Argos and Jumpking

BRONZE: Bandai Froggy Party, £19.99 - Available from: Argos

Finalists: Science Museum Light Painting Crayon, £14.99 and Smart Ball Kick Up Counting Football, £19.99

Best garden toy

Toy Awards garden toys

GOLD: Plum Metal Climbing Dome Frame with Fabric Den and 10ft Wave Slide, £349.99 - Available from: Dobbies and Plum Play

SILVER: TP Toys CrazyWavy Slide with Stepset, £119.99 - Available from: TPtoys and Robert Dyas

BRONZE: Plum Garden Hut Wooden Playhouse, £199.99 - Available from: PlumPlay and Amazon

Finalists: TP Toys Small to Tall 2 in 1 Metal Swing Set, £59.99, and Jumpking UFO Swing, £189

Best outdoor toy

Toy Awards Best outdoor Toy

GOLD: Kettler Suzuka Air, £169 -Available from: Kettler

SILVER: Toyrific Mclaren P1 Electric Ride On, £299.99 - Available from: Very and Look Again

BRONZE: Little Tikes Fun Zone Pop n Splash Surprise, £69.99 -Available from: Amazon

Finalists: TP Deluxe Mud Kitchen Playhouse Accessory, £49.99, Disney Toy Story Buzz Lightyear Kid's Bike, £80, and Pedal Landcover Defender, £149.99

Best trampoline

Toy Awards Best Trampoline

GOLD: Jumpking 14ft ZorbPOD, £669 - Available from: Argos and allroundfun

SILVER: Plum WEB Springsafe 10ft Trampoline, £449.99 - Available from: John Lewis and Very

BRONZE: TP Toys Infinity Leap Trampoline, £899.99 - Available from: John Lewis and Pramworld

Best video game

Toy Awards best videos

GOLD: Paw Patrol: On A Roll, £34.99 - Available from: GAME and Smyths

SILVER: How To Train Your Dragon Dragons Dawn of New Riders, £34.99 -Available from: Argos and Very

BRONZE: Crayola Scoot, £34.99 - Available from: GAME and Amazon

Best collectible toy

Toy Awards Best Collectibles

GOLD: Lucky Fortune, £4.99 - Available from: Amazon and Smyths

SILVER: Pop Pops, from £2.99 - Available from: Amazon and Very

BRONZE: Baby Born Surprise, £11.99 - Available from: Smyths Toys and Very

Finalists: Foodie Roos, £7.99, and Angry Birds Hatch & Race Eggs, £3.99

Best stocking filler

Toy Awards Best Stocking Fillers

GOLD: Schylling Snowball, £2.99 - Available from: Ocado

SILVER: Sylvanian Families Baby Outdoor Collectibles, £2.99 each - Available from: Wigwam Toys and Jarrold

BRONZE: Nanables, £4.99 each - Available from: Amazon and Argos

Finalists: Llama Bounce Putty, £2.99 and Penelope: A Mailable Paper Doll, £12.99

Best toy to help your baby sleep

Toy Awards Toys to help babies sleep

GOLD: Fisher Price Soothe n Snuggle Otter, £39.99 - Available from: Very

SILVER: SnüzCloud Baby Sleep Aid, £29.95 - Available from: John Lewis

JOINT BRONZE: Sweet Dreamers Ewan Deluxe with Shush, £39.99 - Available from: John Lewis

JOINT BRONZE: Gund Sleepy Seas Light and Sound Whale, £29.95 - Available from: Studio and Amazon

Finalists: LULLY, £59.95, Grofriends Light and Sound Sleep Aid, £34.99, and Taf Toys Prince the Penguin Soother, £19.99

Best projector toy for sending your baby to sleep

Toy Awards Sleep Projectors

GOLD: Zazu Ocean Projector, £45 - Available from: Zazu

SILVER: Tiny Love Sound n Sleep Projector Soother, £34.99 - Available from: Amazon and Uber kids

BRONZE: Infantino Musical Soother & Night Light Projector, £34.99 -Available from: Argos

Finalist: Skip Hop Dream and Shine Sleep Trainer Nightlight, £25

Best bath toy

Toy Awards best bath toys

GOLD: Skip Hop Zoo Stack & Pour Buckets, £12 - Available from: Mamas & Papas and John Lewis

JOINT SILVER: Tomy Spin and Splash Octopals, £12.99 - Available from: Smyths Toys and Very

JOINT SILVER: Infantino Plug & Squirt, £9.99 - Available from: Amazon

BRONZE: Splash About Splash Jacks, £9.99 - Available from: Splash About and Swimbabes

Finalists: Zimpli Kids Gelli Factory, £19.99, Battat Rain & Shine Bath Bar, £19.99, Shnuggle Wishy, £7.95, Bloopies Mermaids, £14.99, and VTech Splash & Play Elephant, £21.99

Best teething toy

Toy Awards teether toy

GOLD: Matchstick Monkey Lion Teether, £9.99 - Available from: Matchstick Monkey

SILVER: Sophie la Girafe, £14.99 - Available from: JoJo Maman Bebe and Amazon

BRONZE: Fisher-Price Coffee Cup Teether, £4.99 - Available from: Amazon

Finalists: Green Owl Toys Fox teether, £17.50

Best baby activity mat

Best Activty Mat - Toy Awards 2019

GOLD: Taf Toys All Around Me Gym, £69.99 - Available from: Amazon

SILVER: Tiny Love Magical Tales Black & White Gemini, £59.99 -

Available from: John Lewis and Kiddies Kingdom

JOINT BRONZE: Munchkin & Bear Padded Play Mat, £94.95 - Available from: Munchkin & Bear

JOINT BRONZE: Red Kite Peppermint Trail Ball Play Gym, £22 - Available from Amazon

Finalists: Skip Hop Tropical Paradise Activity Gym, £85, and Mamas & Papas Cheeky Faces Playmat & Gym, £95

Best Activity Centre

Toy Awards Activity Centre winners

GOLD: Skip Hop Silver Lining Cloud Baby's View Activity Centre, £135 - Available from: Amazon and John Lewis

SILVER: Red Kite Jumparound Peppermint Trail, £50 - Available from: Kiddies Kingdom and Red Kite Baby

JOINT BRONZE: Red Kite Baby Go Round Jive Walker, £29 - Available from: Argos and Asda

JOINT BRONZE: Little Tikes 3-in-1 Switcharoo Table, £54.99 - Available from Little Tikes and Amazon


Awarded to the toys our judges picked out as having something particularly special

Moose Toys Kindi Kids, £25

kindi kids doll

BEST PRESCHOOLER MAGNET: With their wibbly wobbly heads, brightly coloured hair and big glittery eyes, these dolls (there are 4) weren’t initially top of our list – until we saw how enraptured our child judges were with them. They’re a good size (so clothes and shoes are easy to put on and take off) and their ‘interactive’ accessories are fun: we like how the cereal disappears from the spoon when the Donatina doll (pictured) ‘eats’ it.

Available from: Amazon and Very

Wow! Stuff Harry Potter Invisibility Cloak, £60

Editors chocie Harry Potter cloak

BEST FOR WOW FACTOR: Yep, this wizarding cloak really does make you invisible (on its app at least). It had our testers properly gasping. It’s super-easy to set up and we like how it comes with a stand for keeping your phone or tablet steady while you film your disappearing acts. Great fun for kids who love making videos.

Available from: Smyths Toys and Argos

furReal Cubby the Curious Bear, £79.99

Cubby the curious bear

BEST FOR INTERACTIVE CUDDLES: One of the best interactive toys we’ve seen in a while – and lovely that it’s pitched at younger children. Our child judges loved Cubby’s honey bottle and comb – and how he reacts to them. And we love the amazingly realistic way he pricks up his ears when you speak to him.

Available from: Amazon and Smyths

Great Little Trading Company Seaside Fish & Chip Shop, £55

Great Little Trading Company Fish & Chip Shop

BEST TRADITIONAL BUY: It’s beautifully made in sturdy painted wood, and it’s nice and compact – meaning, unlike a bigger toy kitchen, it can be carried from room to room (or house to house). And we love that it comes with peas, as well as the fish and chips!

Available from: Great Little Trading Company

Monopoly Voice Banking, £29.99


BEST FOR A MODERN TWIST ON AN OLD FAVOURITE: How clever to add a voice-activated Banker to the classic Monopoly board! All the original elements of the game are still in place except you don’t have loads of paper money lying around (and getting lost). Makes the whole game much more accessible for younger ones.

Available from: Smyths Toys and Argos

Paw Patrol Mighty Pups Jet Command Centre, £60

paw patrol mighty pups supersonic jet

BEST PESTER-POWER PURCHASE: This is one of those toys that children beg (endlessly) for because it’s based on a hit TV series but this one is a great buy: it’s a nice big size, is super-sturdy, and it lights up, makes noises, transforms (obvs) into a plane and (thrillingly) fires missiles from its disc launcher.

Available from: Amazon and Smyths

Playmobil Tiny Paws Pet Hotel, £40

playmobil tiny paws pet hotel

BEST FOR AMAZING ACCESSORIES: You get so much imaginative play for your money with this one! There are over 55 beautifully detailed accessories, including everything from 8 dogs and a kitchen with tiny opening doors to stretchy dog leads, a kennel, feeding bowls, a doggy seesaw and a string of sausages.

Available from: Amazon and John Lewis

Moose Toys Scruff-a-Luvs, £40

scruffaluvs real rescue

BEST FOR AW! FACTOR: This soft toy melted all our hearts for the way it arrives as a trembly ball of fluff – which gradually calms as you wash and dry and cuddle it, and then transforms into either a dog or cat. Our child judges loved the surprise of finding out which animal they’d ‘rescued’.

Available from: Argos and Smyths

What are the MadeForMums Toy Awards about?

The MadeForMums Toy Awards are all about celebrating the best in children’s toys, from toys for newborns to toys for pre-teens – and all ages, stages and genres in between.

We’re known here at MadeForMums for our expert, honest and thorough product reviews, and we’ve brought those same standards to our Toy Awards – knowing that the award of a winner’s badge from us will be recognised both by parents and major retailers as a sign of outstanding quality and play potential.

How were the toys judged?

We want to recognise the great toys that entertain, educate and excite children of all ages and stages, so we divided all our award entries into 40 different categories, shortlisted the very best of them, and then judged all those on their play potential and value for money.

We also created 8 Editor’s Choice awards – to showcase the toys that our judges thought had something about them that was particularly special.


Who were the judges?

Of course the best people to rate toys are the children who play with them, so we recruited a panel of over 500 child judges, ranging in age from 12 weeks to 15 years, and set them (and their parents) the arduous task of playing with our toy entries and telling us exactly what they thought of them. And they certainly told us EVERYTHING!

We also had several judging days held at MadeForMums HQ, where all the shortlisted toys were tried out by an awesomely influential panel, including:

  • Family YouTube stars The Howarths who make videos about their every day lives and share entertaining videos for people to watch and enjoy.
  • Beau's Toy Farm, 10-year-old Beau is star of YouTube's top toy review channel in the UK
  • Kailem and Zizi/Isaiah, Teen YouTube stars, recording a mix of action-packed challenges
  • Creative Celeste British YouTuber who has won legions of fans with her comedy skits, challenges and vlogs
  • Jessica Cunningham and Family, former Apprentice star, mum of 4 Jessica has an active Insta following as theprodigalfox
  • Peter Jenkinson, aka the Toyologist, seen on Philip Schofield’s TV show How to Spend it Well
  • Robert Hutchins, editor of Toy News
  • Campaigners Let Toys be Toys who call for the removal of gender-stereotyping from toys and books marketing
  • Expert members of the MadeForMums editorial team

Read more…


MadeForMums Consumer & Reviews Editor Christy McGhee
Christy McGheeHead of Consumer Content

Christy is MadeForMums’ Head of Consumer Content