The Slow Toy 2012 winners

Launched by Thierry Bourett, the Slow Toy movement aims to recognise ‘real toys’ on the market that don’t eat batteries or cause parental headaches.


Recently unveiled at Selfridges, click through to discover the first 7 winners of the Slow Toy Awards which aim to capture a child’s imagination using traditional materials that will last years and are bound to become family heirlooms.


Huggable toy tot

Oobicoo, £46.80, from Oobicoo

Soft and snuggly, this plush doll is the same size as a 6-month-old baby and designed to be dressed in hand-me-down-baby clothes so parents don’t have to buy any accessories. With proceeds of each sale going to the Children’s Immunology Fund, this eco-friendly toy is bound to become your toddler’s new best friend.


Planet-friendly playhouse

The Wonderworld Eco House, £112, from Wonderland

Beautifully crafted from sustainable rubberwood, this traditional dolls house has an eco-friendly twist designed to help teach tots about the environment. The best bit? For every tree used in manufacture, another two are planted in conjunction with Thai farmers.


Roll the dice

Rory Story Cubes, £10, from Coiledspring Games

Let your little one’s imagination run wild with this storytelling game. To play, simply roll the nine dice then make up a story connecting the images in front of you. The possibilities are endless.


Colourful classic

Triangular Activity Centre, £24.99, from Bigjigs Toys

Bright and bold, this wooden frame features painted abacus beads, a spinning alphabet and a blackboard for small hands to chalk all over. A classic toy with a modern twist.


Tear-rific toy

Wondercube, £14.99, from My Wonder

Inspired by the delight little ones get from tearing wet wipes out of a packet, this simple soft toy will stimulate babies’ senses and develop their fine motor skills. With a choice of innovative fillings to feel and explore, this wonderful organic box of tricks will amuse for years.


Modern puzzles

Multi-solution Puzzle, £14.99 each, from P’kolino

Made from chunky durable wood and boasting four unique designs, these quirky puzzles develop a child’s ability to solve problems and think creatively. Imaginative and educational, these fun toys are the next generation of wooden puzzles.


Textural toy

Stacking Hoops, £48, from Play to Z

Go ethical with this sensory-rich alternative to a traditional stacking toy. Little hands will love exploring each Fairtrade hoop which has been carefully sourced and holds a fascinating story.

Looking for more toy inspiration? Check out the Top Christmas toy predictions for 2012.