When looking for toys for young girls, it’s easy to be overwhelmed by the abundance of pink and the stereotyping of female characters obsessed with dresses, homes and ponies.
So how does the stereotyping affect our children?
A letter written by 7-year-old Charlotte certainly shows one girl pushing back against the pink.
The letter has been shared by thousands of people on Twitter after Charlotte’s mum sent a copy to Sociological Images, who posted it on Twitter.
She writes: “Dear Lego company,
My name is Charlotte. I am 7 years old and I love legos but I don’t like that there are more Lego boy people and barely any Lego girls.
Today I went to a store and saw legos in two sections – the girls pink and the boys blue. All the girls did was sit at home, go to the beach, and shop, and they had no jobs but the boys went on adventures, worked, saved people, and had jobs, even swam with sharks.
I want you to make more Lego girl people and let them go on adventures and have fun ok!?!
The adorable letter reminds us that the much-loved bricks haven’t always been so pink for girls.
The Lego advert pictured above, dates from 1981, and celebrates the magnificent construction made by a young girl playing with primary coloured bricks.
What do you think? Does your little girl love pink?